What sales adds to the word CRM for a Thai team
A general CRM stores customers. A sales CRM runs the part of the business that does not exist yet: open deals, their value in baht, their owner, and the next dated action. In Thailand a technical layer sits on top of that, because a large share of B2B selling passes through a specification and a sample before price is ever the live question.
So the stages that matter are not generic. Specification agreed, sample or trial, quotation issued, purchase order, delivery, payment. Model those honestly and the forecast stops being a mood, because you can see whether a deal is waiting on your engineer, the buyer's technical team, or a procurement queue.
