How Agra businesses sell today
Two economies, one habit
Agra runs two quite different sales economies side by side. One makes and exports things, mainly footwear, leather goods and handicrafts, sold to agents, wholesalers and overseas buyers. The other sells experiences, through hotels, tour operators and travel agents serving visitors from across the world. Both run on the phone and on WhatsApp, and both keep their records in a diary.
The consequence is the same in each. An enquiry that is not answered quickly goes elsewhere, and a follow-up that stops after two attempts costs a confirmed order that nobody ever records as lost.
