Skip to content
AiSensy Cost Calculator

AiSensy Cost Calculator: Work Out Your Real Cost Per WhatsApp Reply

A total-cost-of-ownership worksheet for WhatsApp broadcast marketing: conversation categories, list growth, agent seats, automation tiers and cost per qualified reply. HelloGrowthCRM is ₹899/user/month in India, $10/user/month billed annually elsewhere, free plan available.

Free Forever

Free Forever • No Credit Card Required

WhatsApp broadcast cost worksheet covering conversation categories, opt-in list growth, agent seats and cost per qualified reply alongside HelloGrowthCRM pricing

Quick answer

Is HelloGrowthCRM right for AiSensy Cost Calculator?

Yes. HelloGrowthCRM gives AiSensy Cost Calculator a single system to capture every lead, automate follow-up across phone, WhatsApp, and email, prioritise leads with AI scoring, and forecast revenue — with calling and messaging built in instead of sold as add-ons. It's built for the problems these teams actually hit — like campaign spend is approved as a marketing line and the true cost only appears when Meta conversation charges land alongside the subscription — rather than generic sales busywork.
  • Platform subscription: the fee for the broadcast console itself. Ask what it covers in campaigns, contacts, agents and automation before comparing totals
  • Meta conversation charges: broadcasts open marketing conversations that Meta bills by country. Ask every vendor, including us, how these reach your invoice
  • Category mix: a promotional blast, an order update and a support reply are three different Meta categories. Estimate the split, because it moves the bill

See pricingBook a demo

01

Broadcast economics: the subscription is the small number

A WhatsApp campaign programme has three cost drivers and only one of them appears on the platform price list. The subscription buys the console. Meta bills the conversations, priced by category and country. And the replies your campaign creates need people to answer them. Budget only the first and the programme will cost several times what was approved.

Work forward from the campaign plan

Decide how many campaigns you will send each month and to how many people, then project list growth over twelve months. Multiply out. That gives marketing conversation volume, which is the number that actually drives spend. Add your routine utility and service conversations, and only then look at rate cards.

02

The lines that decide a broadcast budget

Category mix beats raw volume

Meta prices marketing, utility, authentication and service conversations differently. A programme built on order updates behaves very differently on the invoice from one built on promotional blasts, even at the same message count. Estimate the split before you estimate the total.

Replies are an operating cost

A campaign that works generates replies, and replies consume agent time. Estimate your reply rate and average handling time, multiply by campaign frequency, and put the hours on the sheet. Then ask how agent seats are licensed, because campaign volume and agent headcount grow together.

Where the replies go next

A reply is a lead. It needs a stage, an owner, a follow-up date and a note of what was promised, and many of them will close on a phone call rather than in chat. Ask whether the platform holds that pipeline or whether you will buy a CRM alongside it and keep two systems in step by hand.

The ratio that survives price changes

Divide total monthly WhatsApp spend, including agent hours, by the number of replies that became real sales conversations. Cost per qualified reply is comparable between vendors, comparable against other channels, and it does not become obsolete when a rate card changes.

03

The worksheet

Fill the final column yourself and take the middle column to the vendor. Platform pricing and Meta conversation rates both change, so get current figures from that vendor directly and check Meta rates for your country rather than relying on any comparison page.

Cost lineWhat to ask the vendorHelloGrowthCRMYour figure
Platform subscriptionWhat it covers in campaigns, contacts, agents and automation₹899/user/month in India, $10/user/month billed annually__________
Campaigns per monthHow many broadcasts will we really sendSame volume, your choice__________
Audience sizeCurrent list, and projected size in twelve monthsNo contact-based licence tier__________
Marketing conversationsVolume and current Meta rate for our countryAsk us for the rate card__________
Utility and serviceVolume in the other Meta categoriesSame categories apply__________
Agent seatsHow are reply handlers licensedPer-seat, no minimum__________
Agent hoursReplies per campaign times handling timeShared inbox included__________
Automation tierWhich tier builds reply flows, and are sessions meteredAutomation included__________
Pipeline for repliesDo replies become owned leads with stagesPipeline included__________
Calling follow-upWhere does dialling liveBuilt-in dialer; minutes usage-billed__________
AttributionCan revenue be traced to a campaignCampaign to deal reporting__________
04

The column already filled in

HelloGrowthCRM is ₹899/user/month in India and $10/user/month billed annually elsewhere, with a free plan available and no minimum seat count. The WhatsApp inbox, pipeline, built-in dialer, sequences, AI lead scoring and mobile app are in one product, so a campaign reply becomes an owned lead rather than a chat thread in a second system. Meta bills conversations on any WhatsApp API product, so ask us for the current rate card.

Challenges we solve

The problems holding this industry back — and the fix

Every team in this space loses revenue to the same recurring gaps. Here is what they cost you and how HelloGrowthCRM closes each one.

  • Campaign spend is approved as a marketing line and the true cost only appears when Meta conversation charges land alongside the subscription.

    Model the subscription and the conversation charges together, split by category, at the campaign frequency you actually intend to run.Blended campaign cost

  • Broadcasts generate hundreds of replies and nobody costed the people who answer them.

    Estimate reply rate and handling time per reply. Agent capacity is the hidden operating cost of a broadcast programme, and it grows with the list.Reply handling cost

  • Leads arrive on WhatsApp, get answered, and then disappear because there is no pipeline behind the inbox.

    Ask whether campaign replies become tracked leads with an owner, a stage and a next action, or whether they stay as chat threads that go cold.Reply to pipeline

  • Nobody can say which campaign produced revenue, so the whole programme is judged on open rates.

    Ask how campaign attribution works end to end. If revenue cannot be traced back to a campaign, budget the reconciliation time as a monthly cost.Attribution check

What you get

Why teams choose HelloGrowthCRM

AI-powered CRM with the features you need to close more deals.

  • Platform subscription: the fee for the broadcast console itself. Ask what it covers in campaigns, contacts, agents and automation before comparing totals.
  • Meta conversation charges: broadcasts open marketing conversations that Meta bills by country. Ask every vendor, including us, how these reach your invoice.
  • Category mix: a promotional blast, an order update and a support reply are three different Meta categories. Estimate the split, because it moves the bill.
  • Opt-in list growth: broadcast cost scales with audience size. Project list growth for twelve months and price the campaign volume you will run then.
  • Send frequency: decide campaigns per month before you buy. Two blasts a week and two a month produce very different bills on identical pricing.
  • Agent seats for replies: a campaign creates replies, and replies need people. Ask how agent seats are priced, because campaigns and headcount move together.
  • Automation and chatbot tiers: ask which tier builds reply flows, how many can run at once, and whether sessions are metered on top of conversations.
  • Template management: ask who drafts and submits templates, how rejections are handled, and whether template help is included or chargeable.
  • Cost per qualified reply: divide total monthly spend by replies that became real conversations. That ratio, not the subscription, tells you if broadcasting pays.
  • The pipeline gap: broadcasts create leads that need stages, owners and follow-up. Ask whether that pipeline lives in the same tool or a second subscription.
  • Calling follow-up: many WhatsApp leads convert on a phone call. Ask where the dialer lives and whether call and chat history sit on the same record.
  • Attribution: ask whether the platform can show revenue by campaign, or whether you will reconcile campaign spend against sales manually every month.
Compare HelloGrowthCRM to HubSpot, Salesforce & more

HelloGrowthCRM by the numbers

$12
per user/month list price — $10/user/mo on annual billing, ₹899/user/mo in India
$0
free forever starter plan — no credit card required
14-day
trial included on paid plans
259+
live integrations, from WhatsApp to Tally and QuickBooks
500+
teams worldwide run their pipeline on HelloGrowthCRM

Frequently Asked Questions

Common questions about using HelloGrowthCRM in your industry.

Ready to grow?

Join small businesses that close more deals with HelloGrowthCRM.

Free Forever

Free Forever • No Credit Card Required

Take the next step

Free Forever • No Credit Card Required

Start FreeSet up in minutes — no cardWhatsApp UsReplies within minutes+1 607 318-2126Mon–Fri, 9 AM–6 PM ET (6 AM–3 PM PT)

Prefer email? Write to sales@hellogrowthcrm.com