Keyword Density Checker
Check keyword usage, phrase frequency, and supporting terms inside your content draft.
Content to analyze
Content analysis
Keyword use looks heavy. Review the copy for repetition or stuffing.
Top repeated terms
About keyword density checks
What does this tool do?
Measures how often a keyword appears in your draft, shows overall word count, and surfaces other repeated terms.
Why does it matter?
It helps teams avoid under-using a target topic or over-optimizing the copy until it reads unnaturally.
Definition
Keyword density is the percentage of times a keyword appears compared with the total number of words in a document.
Assumptions
- The checker is a drafting aid, not a ranking guarantee.
- Natural language, topical depth, and user experience matter more than chasing a perfect density score.
How do you interpret your results?
Use the output to review balance, not to force exact percentages. If the draft reads awkwardly, reduce repetition.
How can you improve your numbers?
Review synonyms
Add closely related phrases so the topic coverage feels broader and more natural.
Keep it readable
Prioritize clarity for real readers instead of repeating the same phrase in every paragraph.
What the Keyword Density Checker does
The Keyword Density Checker takes a target phrase and a block of pasted text and returns four things: total word count, how many times that exact phrase appears, the count expressed as a percentage of total words, and a list of the most repeated meaningful terms in the draft with their counts. Common stop words and words under three letters are filtered out of the repeated-terms list, so what surfaces is the vocabulary the draft actually leans on.
The useful output here is rarely the percentage - it is the repeated-terms list. It shows which words your draft keeps reaching for, which is a fast way to catch a page that says platform eleven times and never uses the word a buyer would search for. It also gives an editor something objective to point at when a draft reads repetitively and nobody can say exactly why.
It does not compare your page against anything that ranks, does not recommend a target density, and cannot tell whether the phrase appears in a heading or buried in a footer. There is no density figure that causes rankings, and the tool does not pretend there is: the feedback line only flags whether use looks light, balanced, or heavy for a normal draft. Everything past that is an editorial judgement you have to make yourself.
How to use the Keyword Density Checker
Paste the body copy, not the whole page
Copy only the text you want reviewed. Including navigation, sidebars, footers, and boilerplate inflates the word count and drags the density figure down, which makes the reading misleading rather than useful. If the page is long, run it in sections and compare the readings.
Enter the exact target phrase
The tool counts the phrase as written, so crm for plumbers and plumber crm are counted separately. Run the check more than once if you want to see how the variants are distributed through the draft.
Read the occurrence count before the percentage
Raw occurrences tell you more than the density figure. Zero means the phrase never appears, which happens more often than writers expect, and a double-digit count in a short draft is worth reading back line by line.
Scan the repeated terms list
The top repeated terms show what the draft is really about. If your topic is missing from that list, or a filler adjective sits at the top of it, the draft has a focus problem that no percentage adjustment will fix.
Edit for the reader, then re-check
Make the changes that improve the writing, paste the revision back in, and compare the two readings. The goal is a draft that reads naturally, with the density figure as an after-the-fact observation rather than a target.
How to read your results
Treat the density figure as a symptom reading. A very low number usually means the draft talks around its subject without ever naming it, which is a clarity problem before it is a search problem. A high number usually means one phrase is doing work that synonyms and rewritten sentences should be doing. In both cases the fix is identical: read the draft aloud, change the sentences that sound wrong, and measure again afterwards.
The common mistake is chasing a number. Writers hear a figure like two percent, add the phrase until they reach it, and end up with copy no editor would pass. There is no threshold that search engines reward, and text padded to hit a percentage reads exactly like text padded to hit a percentage. Use the checker to catch the extremes, and let the repeated-terms list do the more interesting work.
Real-world examples
An in-house marketer auditing a page that stopped converting
Traffic held steady but the form went quiet. Pasting the copy in showed solution as the top repeated term and the actual service name barely present anywhere. The rewrite named the service in plain words throughout, and the page started reading as though it had been written for customers rather than for a slide deck.
An agency editor reviewing freelance drafts at volume
Instead of reading every two thousand word draft line by line on the first pass, the editor pasted each into the checker to catch the obvious cases: a phrase count of zero, or one term repeated twenty times. Those went straight back with specific notes, and the rest got a proper read with the time saved.
A founder writing a product page for the first time
He was convinced he had overused the product category term and was about to strip half of it out. The checker showed four uses across nine hundred words, which was not the problem at all. The repeated-terms list pointed at the real one: easy appeared nine times and carried no meaning on any of them, so the rewrite replaced each with something a reader could picture.
Keyword Density Checker — frequently asked questions
Quick answer
What keyword density is considered normal?
- Does keyword density alone improve rankings