Compare ROI, cost per acquisition, and revenue across up to five lead sources to find your highest-return channel.
Revenue / mo
$16.0k
ROI
+433%
Cost / deal
$938
Revenue / mo
$12.0k
ROI
+1400%
Cost / deal
$333
Revenue / mo
$15.0k
ROI
+7400%
Cost / deal
$67
Want to track this automatically? HelloGrowthCRM tags every lead with its source and tracks close rates per channel so you always know where your best deals come from. See lead management and analytics and reporting.
What it does
Calculates revenue, ROI percentage, and cost per acquisition for each lead channel using your real conversion rates and spend.
Why it matters
Knowing which channels produce the best ROI helps you allocate budget more confidently instead of spreading spend equally across all sources.
Definition
Lead source ROI measures the return on investment for each marketing or sales channel: (Revenue minus Cost) divided by Cost, expressed as a percentage.
Assumptions
How to interpret your results
A high ROI channel with low deal volume may not be scalable. Balance ROI with lead volume when deciding where to invest more budget.
How to improve
Track by CRM source
Tag every lead with its source in your CRM so historical close rates reflect actual performance rather than estimates.
Include time cost
Add the cost of sales rep time per channel to get a truer cost per acquisition across inbound vs. outbound sources.
HelloGrowthCRM tags every lead with its source, tracks close rates per channel, and shows you ROI without a spreadsheet.