Instant acknowledgement with counselling slots
Every enquiry receives an immediate reply naming the course, the fee range and the next counselling slot, with a callback task created alongside. Families enquire at three institutes in one evening; the first coherent answer sets the reference point.
The demo reminder ladder
A booked demo triggers a reminder the evening before and another an hour before, with directions and what to bring. A no-show gets a same-day reschedule offer. Demo attendance is the hinge of the whole funnel, and it is mostly a memory problem, which machines solve well.
Post-demo and fee follow-up
The evening after a demo, a feedback question goes out; next morning, the fee structure with instalment options; day three brings a counsellor call task if the family is quiet. The ladder stops the moment they reply or enrol.
Deadline and batch-fill communication
As a batch fills or the last admission date approaches, undecided families are told plainly, with real numbers and real dates. Honest urgency converts; invented urgency gets screenshots shared in parent groups.
Batch-start countdown
Between fee payment and the first class, messages cover documents, timings, books and the day-one schedule. Enrolled-but-absent is a quiet revenue leak, and a countdown closes most of it.