Understanding and Using 'As Per My Last Email' Correctly

'As per my last email' is a common phrase in professional emails. It means the sender is reminding the recipient of information or requests already sent in a prior email. The phrase helps keep communication clear and focused, especially when follow-up is needed. This article covers why this phrase is used, practical steps to use it effectively, a realistic example, common mistakes, and how HelloGrowthCRM supports managing email follow-ups.

Why this comes up / what goes wrong

Small-business owners often use "as per my last email" when they need to remind customers, vendors, or partners about previous information or requests that have not yet been acknowledged or acted upon. This situation arises when emails go unanswered, or the recipient misses key details. The phrase can prevent confusion and reduce repeated explanations. However, it can sometimes come off as abrupt or impatient if not used carefully, which may harm relationships. Owners juggling sales, customer service, and operations may struggle to keep track of follow-ups without a clear process, leading to lost leads or delayed responses.

Step-by-step

1. Review your last email: Before writing, reread your previous message to confirm the information you want to reference is clear and complete.

1. Decide if a reminder is needed: Use "as per my last email" only if the recipient has not responded or acted as expected.

1. Keep your tone polite: Pair the phrase with courteous language to avoid sounding impatient, e.g., "Just following up as per my last email regarding..."

1. Summarize the key point: Briefly restate the important detail or request to make it easy for the recipient to respond.

1. Include a clear call to action: Specify what you want the recipient to do next, such as confirming a meeting or providing information.

1. Send the follow-up email: Make sure your message is concise and professional.

1. Track your communications: Keep a record of sent emails and responses, so you know when further follow-up is necessary.

1. Use tools to automate reminders: Consider email sequences that automatically follow up if no reply is received, saving time and ensuring consistency.

For more on automating follow-ups, see email automation and sequences.

Example (fictional figures)

A two-location dental practice in Columbus, Ohio, sent a quote for teeth whitening services on 04/01/2026. The quote was $3,500.

On 04/08/2026, they send a follow-up email:

"As per my last email on 04/01/2026, the total cost for teeth whitening is $3,500. Please confirm if you would like to schedule the appointment."

If no reply comes by 04/15/2026, they send a second follow-up:

"Just following up as per my last email to see if you have any questions about the $3,500 whitening service quote. We are happy to assist."

Tracking these steps ensures the practice stays professional and persistent without being pushy.

Common mistakes

1. Using the phrase too early: Sending "as per my last email" immediately after one email can seem impatient. Wait a reasonable time before following up.

1. Being too blunt or rude: Avoid phrases that sound accusatory. Add polite words like "just following up" or "kindly see my previous email."

1. Not summarizing the prior email: Assume the recipient may not remember details. Briefly restate key points.

1. Ignoring tracking: Without tracking emails and responses, you may send unnecessary reminders or miss replies.

1. Overusing the phrase: Frequent use can annoy recipients. Use it only when necessary.

1. Not including a clear next step: Always specify what you want the recipient to do next.

Prevent these mistakes by planning your follow-ups carefully and using tools like HelloGrowthCRM to manage communications efficiently.

Doing this in HelloGrowthCRM

HelloGrowthCRM offers the HelloMail shared inbox, allowing your team to see all replies to quotation emails on the deal, preventing missed responses. You can also set up sequences and campaigns to automate a five-step follow-up over two weeks that stops immediately when the prospect replies. This keeps your follow-up timely and consistent without manual effort. Learn more about email automation and sequences and WhatsApp and SMS CRM to see how HelloGrowthCRM supports your sales communication.

Frequently asked questions

What does "as per my last email" really mean? It means the sender is referring back to information or requests in a previous email, usually to remind the recipient or prompt action.

Is "as per my last email" considered rude? It can be if used abruptly or repeatedly without polite context. Adding courteous phrases softens the tone.

When should I use "as per my last email"? Use it when you need to follow up after no response or action, but wait a reasonable time before sending.

Are there better alternatives to "as per my last email"? Yes, phrases like "just following up," "kindly refer to my previous email," or "to recap" can be friendlier.

How can I avoid losing track of follow-ups? Use tools like HelloGrowthCRM’s shared inbox and automated sequences to manage and track email communications efficiently.

Key takeaways

• "As per my last email" reminds recipients of prior information or requests politely.
• Review your last email carefully before following up.
• Keep your tone courteous and include a clear call to action.
• Avoid overusing the phrase to prevent annoyance.
• Track your email communications to manage follow-ups effectively.
• Use HelloGrowthCRM’s shared inbox and automated sequences to streamline follow-ups.

Start managing your follow-ups better today. Start on the Free Forever plan (200 leads, no credit card).