How to Prioritise High Value Deals in Singapore

To prioritise high value deals in Singapore, start by listing all active deals, assess each deal’s potential revenue and closing probability, then rank them by expected value. Focus your time and resources on deals with the highest expected value first. This article covers why prioritisation matters, a step-by-step process, a worked example with Singapore figures, common pitfalls, and how HelloGrowthCRM supports this workflow.

Why this comes up / what goes wrong

Many small business owners in Singapore juggle multiple sales opportunities simultaneously. Without clear prioritisation, they risk spending too much time on low-value or unlikely deals while high-value prospects wait too long. This often leads to lost revenue and wasted effort. Commonly, sales are tracked across WhatsApp, email, and spreadsheets, making it hard to see which deals deserve urgent attention. Slow follow-up or forgetting to follow up on quotations can cause high-value deals to slip away.

Step-by-step

1. List all current deals: Gather all active sales opportunities from your records, whether on spreadsheets, WhatsApp chats, or emails.

1. Determine potential deal value: For each deal, write down the estimated revenue if it closes. Use the quoted price or your best estimate.

1. Estimate closing probability: Assign a percentage chance of winning each deal based on factors such as client interest, stage in the sales process, and past experience.

1. Calculate expected value: Multiply the deal value by its closing probability to get the expected value.

1. Rank deals by expected value: Order your deals from highest to lowest expected value.

1. Set follow-up priorities: Focus your immediate efforts on the top-ranked deals. Schedule follow-ups, meetings, or calls accordingly.

1. Review and update regularly: Sales situations change. Update values and probabilities weekly to keep priorities current.

1. Track follow-ups and deadlines: Use a system to remind you of follow-up dates so no deals are forgotten.

1. Avoid spending too long on low-value deals: Allocate time proportionally to deal value and probability.

1. Communicate priorities with your team: Ensure everyone understands which deals need urgent attention.

Example (fictional figures)

A Woodlands-based F&B supplier has three active deals:

Deal	Estimated Value (S$)	Closing Probability (%)
A	120,000	70
B	200,000	30
C	80,000	90

Calculate expected value for each:

Deal A: S$120,000 × 70% = S$84,000

Deal B: S$200,000 × 30% = S$60,000

Deal C: S$80,000 × 90% = S$72,000

Rank by expected value:

1. Deal A: S$84,000

1. Deal C: S$72,000

1. Deal B: S$60,000

The supplier should prioritise Deal A first, then Deal C, and finally Deal B.

Common mistakes

• Ignoring closing probability: Treating all deal values equally wastes effort on unlikely wins. Always multiply by probability.

• Failing to update deal status: Old probabilities or values distort priorities. Set a weekly review to keep data current.

• Overlooking follow-up scheduling: Without reminders, high-value deals can be forgotten. Use follow-up dates and alerts.

• Spreading effort too thin: Trying to chase every deal equally reduces focus. Concentrate on top expected value deals.

• Not communicating priorities: If the sales team is unaware of priorities, effort is misaligned. Share rankings regularly.

• Using scattered tools: Tracking deals in WhatsApp, email, and spreadsheets causes confusion. Consider a centralised system.

Doing this in HelloGrowthCRM

HelloGrowthCRM offers a Deals (pipeline) feature that tracks open opportunities from first contact through to close, with stage movement, probability, and expected value. For example, a quotation sent last week appears as a deal at the 'quote sent' stage with a follow-up date, so you never forget to follow up. This helps you prioritise high value deals by keeping all your sales opportunities organised in one place with reminders and clear stages. Learn more about the AI CRM and WhatsApp and SMS CRM features that support prioritisation. HelloGrowthCRM is tailored for Singapore businesses.

Frequently asked questions

How do I estimate the closing probability for each deal? Estimate closing probability based on the sales stage, client engagement, past experience, and any objections raised. For example, a verbal agreement may rate higher than a cold lead. Adjust probabilities as you gather more information.

What if I have many small deals and a few large ones? Focus on expected value (deal value × probability) rather than just deal size. A small deal with a high chance to close can be more valuable than a large deal with low probability.

How often should I update my deal prioritisation? Update at least weekly or whenever there is new information such as client feedback, price changes, or follow-up outcomes. Regular updates keep your priorities accurate.

Can I track all my deals in one place instead of WhatsApp and spreadsheets? Yes, using a CRM like HelloGrowthCRM helps centralise deal tracking, follow-ups, and pipeline stages, reducing the risk of missed opportunities.

How do follow-up dates help in prioritising deals? Follow-up dates remind you when to contact prospects next, ensuring timely engagement. Deals with imminent follow-ups can be prioritised higher.

Key takeaways

• Calculate expected value by multiplying deal value by closing probability.
• Rank deals by expected value to prioritise effectively.
• Schedule and track follow-ups to avoid losing deals.
• Update deal data regularly to keep priorities accurate.
• Use a centralised system like HelloGrowthCRM to organise deals and reminders.
• Communicate priorities clearly with your sales team.

Start prioritising your high value deals today with HelloGrowthCRM. Start on the Free Forever plan (200 leads, no credit card) and see how managing your deals in one place can improve your sales focus and follow-up.