How insurance is really sold in India
The relationship is the product
Indian insurance moves through trust: the advisor who serviced a father's LIC policy gets the son's term plan, the client whose claim was handled well refers three colleagues, and the family that renews motor cover every Diwali season expects a call, not a portal notification. This is a strength, but it makes the business dangerously personal. When the relationship lives in an advisor's head and handset, the agency is one resignation away from losing a book it spent a decade building.
Renewals and the tax calendar set the rhythm
The working year has a shape: renewal cycles run all year, and the January-to-March stretch brings the 80C tax-planning surge when term and investment-linked enquiries multiply. Agencies that enter the quarter with clean pipelines and automated follow-up write disproportionate business; those that work from diaries spend March apologising for missed callbacks.