How IT services are sold in India
Every deal is a negotiation marathon on WhatsApp
An Indian IT services deal starts with a WhatsApp message or a call, proceeds through a site visit and a quotation, and then enters the real sport: comparison rounds. The client collects three quotes, negotiates each against the others, revisits scope, and negotiates again. Firms lose these marathons not on price but on stamina, when a follow-up is missed during round three and a more persistent competitor fills the silence. Stamina is exactly what software has and busy founders do not.
AMCs are the annuity, and the blind spot
The annual maintenance contract is the Indian IT firm's recurring revenue: predictable, high-margin, and renewed almost automatically when the relationship is tended. Yet most firms track AMC dates in an engineer's memory or a forgotten sheet, and discover a lapse only when the client mentions the vendor who replaced them. The renewal call made six weeks early is the easiest revenue in the industry.