How jewellery is actually sold in Egypt
Gold is a purchase and a store of value at the same time
Customers here buy jewellery for occasions and also to hold value, which means the same conversation often covers a piece, a price per gram, a workmanship charge and an implicit question about what the item will be worth when sold back. A shop that records only a name and a piece is missing most of what the customer was actually weighing up.
The occasion sets the deadline
Engagements and weddings drive a large share of demand, and the jewellery gift is expected on a specific family date. That date, not the workshop queue, decides whether an order is successful. Selling in this market is therefore less about persuasion and more about a promise that can be kept, which is a scheduling discipline rather than a sales technique.