How telecom services actually sell in India
Coverage is the whole conversation
An Indian broadband sale begins and often ends with a single question: can you serve this address. A building already wired is a same-week connection. A nearby building needing a drop is a cost decision. An address in an unserved locality is a demand data point, not a deal. Sales teams that quote before checking generate cancellations, refunds and reviews they did not need.
Buildings are the accounts, not individuals
In most Indian cities the real relationship is with the housing society or the building committee, not with the individual subscriber. Permission to wire the building, the arrangement with the secretary, and the maintenance contact determine how many connections the operator can win there over years. That relationship is usually held in one executive head, which is exactly why it is lost when they resign.