How travel is sold in India
The itinerary is a WhatsApp document
An Indian travel sale is a stream of WhatsApp messages: the enquiry, three itinerary versions, a hotel upgrade discussion, a price match against a cousin's quote, the UPI screenshot of the advance. The agency that answers fastest with a clean, revised itinerary usually wins — and the agency whose quotes sit unanswered for two days is not even in the comparison. Follow-up speed and consistency are the whole game.
Seasonality concentrates everything
Summer holidays, Diwali breaks and the winter wedding-and-honeymoon wave compress a year of demand into a few frantic windows. Enquiries spike exactly when the team is busiest handling departures, which is why so many agencies service this season brilliantly while silently losing the next one in an unattended inbox.