How Gurgaon businesses sell today
Corporate selling, with a pipeline nobody quite trusts
Gurgaon is a business-to-business city. SaaS and technology companies, consulting firms, financial services, staffing and recruitment businesses, and a large commercial property market all sell to other organisations, usually through a named account executive and a decision that involves several people and a procurement process.
The failure here is not a missed enquiry. It is a pipeline that nobody trusts. Stages are updated the hour before a review, deals sit in negotiation for months without contact, and a forecast is assembled from optimism. Meanwhile renewals approach unnoticed on accounts that were won two years ago.
