Why Nigerian teams start shopping for an alternative
Three things usually happen at once. The subscription comes up for review and somebody notices it is a foreign-currency line item. The sales team is asked what they actually use and the answer is the pipeline and nothing else. And a customer complains that they were called by two different people from the same company in one week, because the WhatsApp enquiry and the Facebook lead form never met.
None of that is a criticism of the product being replaced. It is a description of how selling works here. Demand arrives through chat, Instagram and referral, not through a content funnel. Deals are closed by voice. Reps are mobile, the network is uneven, and the team is small enough that nobody has spare hours to administer software. A tool that matches those facts will get used; one that assumes a marketing department will not.
