Why the past-guest list never gets used
Most properties keep guest history in the PMS, where it exists as a stay record rather than as an audience. Nobody can pull everyone who stayed in a deluxe room between October and January, paid direct, and has not been back since, without exporting a report and cleaning it in a spreadsheet. So the seasonal offer goes out as a generic email blast, or worse, to the OTA's audience at the OTA's price.
The banquet side is worse. A wedding family that enquired in March and booked elsewhere is a lost enquiry in someone's notebook, not a contact you can reach when a Saturday in November falls free. The travel coordinators who authorise room nights for an entire company are scattered across one sales manager's handset. The one list that costs nothing to reach, people who have already been inside your hotel, is the one nobody broadcasts to.
Segments built from stay history, not a phone dump
Broadcast sends to a CRM segment rather than an uploaded list, so the audience is a filter: last stay date, room category, direct or OTA source, corporate account, banquet enquiry closed lost. Each guest receives a private one-to-one message with their own name and usual room category merged in, never a group thread, and replies land in the shared inbox against the guest's record so the desk can quote in the same conversation. Opt-out is enforced at contact level, and Meta template approval keeps the property number in good standing.
More on the capability itself: WhatsApp Broadcast. More on this industry: CRM for hotels.
Filling a quiet fortnight after conference season
The revenue manager has fourteen soft nights once the conference season ends and wants direct bookings rather than commissioned ones.
- 1Filter to guests who stayed at least twice, paid direct or on a corporate rate, and have not returned in six months.
- 2Send an approved template carrying those dates, the guest's usual room category, and a reply-to-book instruction.
- 3Replies open in the shared inbox against the existing guest record, with the last stay and preferences already on screen.
- 4The front-office team confirms in chat, the deal is marked won, and the booking never touches an OTA.
Priced at ₹899/user/month + GST on annual billing, or ₹1,099/user/month + GST month to month, with no seat minimum. A free plan with one user and 200 leads runs indefinitely, so the trial is the product rather than a countdown.
Related capabilities for this team
Questions teams ask
Run it once, with real records
The fastest way to judge this is to put twenty of your own records through it. Start on the free plan and decide afterwards.