Everything you need to know about badge scanning setup, OCR accuracy benchmarks, and CRM field mapping for trade shows and exhibitions.
If reps use different capture habits, the event database quickly fills with missing notes, broken ownership, and uneven qualification detail.
When badge or card data is not mapped cleanly into CRM objects, teams create messy records that are harder to route, score, and report on later.
Even accurate scans lose value if there is no same-day follow-up, event tagging, or task ownership connected to the newly created record.
Tested across 50,000+ scans at international trade shows.
| Scan Mode | Accuracy | Avg. Speed | Notes |
|---|---|---|---|
| QR Code | 99.4% | 1.2s | All standard formats: QR, DataMatrix, PDF417. Works with CVENT, Eventbrite, ExpoCad. |
| NFC Badge | 99.8% | 0.8s | Tap any NFC badge from major event platforms. No camera required. |
| Business Card OCR | 97.1% | 3.5s | AI-powered OCR reads name, title, company, email, and phone. Review screen before saving. |
| Manual Entry | 100% | Manual | Fallback for non-scannable badges. Auto-complete from CRM contact database. |
These fields are mapped automatically on every scan. All mappings are editable in Settings → Exhibition → Field Mapping.
| Badge Field | CRM Field | Auto-populated |
|---|---|---|
| First Name | contact.first_name | |
| Last Name | contact.last_name | |
| contact.email (primary) | ||
| Phone | contact.phone | |
| Company | account.name | |
| Job Title | contact.title | |
| Country | contact.country | |
| Event Name | deal.source_tag | |
| Scanned By (rep) | deal.owner | |
| Scan Time | activity.timestamp | |
| Notes (spoken) | activity.note | Post-scan |
| Lead Score | contact.ai_score | Post-scan |
Go to Exhibitions → New Exhibition. Enter the event name, dates, and assign team members. The app will create a dedicated pipeline tag for this event.
In Settings → Exhibition, review the default field mapping and optionally add custom questions reps will answer after each scan (interest level, product discussed, next step).
Install HelloGrowthCRM on your team's Android phones. Open Exhibitions, select your event, and do a test scan with a QR code from your phone. Confirm the contact appears in CRM.