GrowthOS · v3.0
Exhibition
Capture
The same workflow as your in-app Exhibition Capture screen: Capture, Card Scan, Voice, Leads, Events, and Insights in one place.
Everything you need on the exhibition floor
Built for sales teams attending 2–200 events per year.
Card Scan + Capture
Use the Card Scan and Capture modes to scan badges or business cards in seconds. Contact fields populate instantly with minimal manual typing.
Create Event Workflow
Create or activate an event before scanning, then capture under the right exhibition automatically for cleaner reporting and follow-up routing.
AI Enrich on Save
After capture, AI enriches company, industry, role, and contact context, then pushes a scored lead into your CRM workflow.
Leads + Insights View
Switch between Leads, Events, and Insights tabs to monitor scan volume, quality, and rep activity during the exhibition.
Team Lead Assignment
Round-robin or territory-based assignment routes each exhibition lead to the right rep the moment it's captured.
Multi-Event Tracking
Tag leads by event name, booth, or city. Compare lead quality and ROI across every exhibition you attend.
Why exhibition leads often get wasted
Event teams usually do the hard part already: they show up, pay for the booth, and generate conversations. The value gets lost later when lead details stay trapped in photos, spreadsheets, WhatsApp messages, or individual rep notes that never turn into a shared follow-up workflow.
A useful exhibition CRM does more than scan badges. It keeps source context, rep ownership, event names, and urgency attached to the same record so the team can follow up quickly and leadership can measure which shows actually create pipeline.
Capture quality
Clean field mapping and scan review matter because bad contact data creates poor follow-up, duplicate records, and weak reporting.
Speed to first touch
The teams that convert best usually have a same-day follow-up motion, not a backlog of unworked scans sitting after the event.
Event-level visibility
Without event tagging and analytics, it is hard to know which exhibitions produced real ICP leads and which ones only created volume.
How it works
- 01
Open Exhibition Capture
Go to Field Operations > Exhibition Capture and activate an event first.
- 02
Choose scan mode
Use Capture for camera-first scanning, Card Scan for business cards, or Voice for hands-free input.
- 03
Take photo or upload image
Tap Take Photo or Upload Image to extract lead details quickly from badges/cards.
- 04
Review and save
Confirm extracted fields, add tags, and save. AI enrichment runs after successful processing.
- 05
Track in Leads/Events/Insights
Monitor total, hot, warm, and cold leads with real-time event-level visibility.
Exhibition Badge Scan + Enrich = 3 AI Credits
Scanning is always free. AI enrichment — company size, industry, role, and LinkedIn lookup — consumes 3 credits per contact. Credits are deducted only after successful AI completion.
Learn about AI CreditsExhibition Capture
Manage EventsCreate or activate an event first to start capturing leads.
AI Card Scanner Tips
- Place the card on a flat, well-lit surface.
- Ensure all text is visible and in focus.
- AI extracts name, company, phone, and email automatically.
- Review details and add tags before saving.
- Event name is auto-attached for tracking.
Explore in depth
A three-day trade fair, run through the CRM
Picture a machine tools manufacturer exhibiting at a large industrial fair. The event is created in the CRM the week before, with the booth number and the total cost entered for later ROI reporting. Four reps carry the app; each has rehearsed one practice capture. On the floor, visitors with QR badges are scanned in a second or two, visitors with plain paper badges hand over a business card for OCR, and walk-ins answer three quick questions at the standee QR. Weak hall signal does not matter — scans queue offline and sync in the evening.
Each night the team spends ten minutes on the day's numbers in the Insights tab: total captures, hot leads flagged by the scan-form answers, and which rep needs help qualifying. Hot leads get a same-evening thank-you and a call task for the day after the fair; warm and cold tiers enter a follow-up sequence automatically. Within 48 hours of the show closing, every serious conversation has had a first personal touch — while most competitors are still collecting their fishbowl of business cards from the booth crates.
Six weeks later, the exhibition report answers the question that matters: did this fair produce pipeline worth the booth? Because captures, follow-ups, and deals all live on the same records, that report assembles itself in exhibition analytics — no spreadsheet joins, no memory-based debrief.
Where exhibition leads go after capture
Exhibition Capture is deliberately not a standalone event app. A scanned visitor becomes a normal lead in the deals pipeline, graded by AI lead scoring, and eligible for the same automation as any web or referral lead. The event tag travels with the record forever, which is what makes revenue attribution per exhibition possible months later.
Follow-up runs through the channels Indian buyers actually answer: WhatsApp sequences for the structured post-show nurture, the shared team inbox when replies come back, and task management for the calls that need a human. For teams that also sell door to door between fairs, the same mobile app covers field sales visits — one system for every lead source, one pipeline for every deal.
This matters most for the businesses that live on the Indian fair circuit — machinery makers, building material brands, packaging suppliers, textile exporters — whose year is anchored around three or four exhibitions. For them, an event is not a marketing experiment; it is a quarter's worth of lead generation compressed into three days. Losing a fifth of those conversations to bad capture, or letting the follow-up slip past the first week, quietly costs more than the booth did. Keeping capture, follow-up, and reporting in the CRM the team already uses every day is how that leakage stops — there is no separate event tool to learn in a rush, no export to schedule, and no moment where the fair's leads are anywhere other than the pipeline everyone is already watching.
Making the event pay: before, during, after
Before: create the event in the CRM, agree the two or three qualification questions reps will ask after each scan, and rehearse one practice capture per person. Teams that skip the rehearsal spend the first morning of the show learning the app in front of prospects.
During:scan everyone worth a conversation, but tag honestly — a hot lead buried in a pile of politeness scans is a hot lead lost. End each day with a ten-minute huddle: assign owners to the day's hot leads and queue same-evening follow-ups while competitors are still at dinner.
After: let sequences carry the warm and cold tiers, keep the hot tier on personal calls, and review the exhibition analytics four to six weeks later when pipeline has had time to form. That report — cost per lead, conversion, revenue attributed — is what decides next year's booth, and it assembles itself because every scan, follow-up, and deal already lives in one system.
Exhibition Lead Capture FAQ
- Which badge formats are supported?
- QR codes (standard and event-specific), NFC tap badges, and business card OCR. We support CVENT, Eventbrite, ExpoCad, and most major event management platforms.
- Does it work without internet at the venue?
- Yes. All scans are stored locally and synced when connectivity is restored. You'll see a sync indicator in the app.
- How many AI Credits does a badge scan use?
- Scanning is free. AI enrichment (company data, industry, role) uses 3 credits per contact.
- Can multiple reps scan at the same event?
- Yes — unlimited team members can scan simultaneously. All leads are deduplicated and merged in real time.
- Can I export exhibition leads to Excel?
- Yes. Export by event, date range, or rep as CSV or XLSX from the CRM dashboard.
- Is this built for Indian trade fairs?
- Yes. The capture flow assumes the realities of Indian exhibition halls: paper badges without QR codes (use card OCR or manual entry), patchy hall connectivity (scans queue offline), and business-card-first visitor culture. Event names, booth tags, and city tags keep multi-city fair calendars organised.
- How should we handle booth walk-ins without badges?
- Use manual entry with auto-complete, scan their business card, or put a QR code on your booth standee that opens a short enquiry form. Every path creates the same tagged lead under the active event, so walk-ins are not second-class records.
- How quickly should we follow up after the show?
- Within 48 hours for hot leads. Because captures are live CRM leads, most teams send a thank-you the same evening, a WhatsApp with the discussed brochure the next morning, and queue calls for the day after the show — before competitors have finished importing their spreadsheets.
- Can one team cover several exhibitions in the same month?
- Yes. Create each event separately and activate the right one before scanning. Leads stay tagged to their own event, so reporting, follow-up sequences, and ROI comparisons never blur across shows even when the same reps attend all of them.
Ready to capture every exhibition lead?
Start free. No credit card required.