Exhibition Analytics Dashboard
Know your ROI before you book next year's booth. Track leads, pipeline, and closed revenue for every trade show and exhibition you attend.
What you can measure
6 purpose-built widgets in the Exhibition Analytics dashboard.
Leads Captured per Event
Total scans by event, broken down by day and rep. Compare events side-by-side.
Pipeline Contribution
Track how many exhibition leads converted to opportunities and their aggregate pipeline value.
Rep Performance Leaderboard
See which reps scanned the most, achieved the highest lead scores, and had the fastest follow-up speed.
Revenue Attributed
Close-loop revenue reporting: how much closed-won revenue traces back to each exhibition.
Lead Quality Score Distribution
Histogram of AI lead scores from each event — see if you're attending the right shows.
Industry & Role Breakdown
Understand the audience at each exhibition: top industries, seniority mix, and company sizes.
Key exhibition metrics
Cost per Lead
Event cost ÷ Leads captured
Compare across exhibitions to find the best ROI shows.
Lead-to-Opportunity Rate
Opportunities created ÷ Leads scanned
Measures how well exhibition leads convert after follow-up.
Avg. Lead Score (Exhibition)
Sum of AI scores ÷ Leads captured
Higher is better — indicates strong ICP match at the event.
Follow-up Speed (hrs)
Time to first follow-up action after scan
Teams with sub-4hr follow-up convert 3× more exhibition leads.
Exhibition ROI
(Closed-won revenue − Event cost) ÷ Event cost × 100
Decide which events to attend next year based on actual ROI.
Analytics FAQ
- How is revenue attributed to an exhibition?
- Any deal whose source tag includes the exhibition name contributes to that event's revenue. If a deal has multiple source tags, it's split equally across sources (linear attribution) unless you change to first-touch or last-touch in Settings.
- Can I export exhibition reports?
- Yes — all reports export to CSV or XLSX. You can also schedule weekly PDF reports delivered to your inbox.
- How far back does analytics go?
- All historical exhibitions are retained. You can compare across years to see which events improve over time.
- Can I tag exhibitions by geography or category?
- Yes — exhibitions support custom tags (e.g. 'International', 'India', 'Partner Event') for cross-segment reporting.
Know your exhibition ROI
Free plan includes full analytics for all exhibitions.