Know your ROI before you book next year's booth. Track leads, pipeline, and closed revenue for every trade show and exhibition you attend.
Event analytics should help teams decide whether an exhibition produced the right audience, whether the on-floor team captured enough context, and whether follow-up converted that attention into pipeline. Raw scan counts are useful, but they are rarely enough on their own to justify spend.
The best reporting connects event cost, lead quality, rep behavior, and downstream revenue so teams can choose next year's budget with evidence instead of memory. That is especially important when several trade shows all seem busy but only a few actually produce qualified opportunities.
6 purpose-built widgets in the Exhibition Analytics dashboard.
Total scans by event, broken down by day and rep. Compare events side-by-side.
Track how many exhibition leads converted to opportunities and their aggregate pipeline value.
See which reps scanned the most, achieved the highest lead scores, and had the fastest follow-up speed.
Close-loop revenue reporting: how much closed-won revenue traces back to each exhibition.
Histogram of AI lead scores from each event — see if you're attending the right shows.
Understand the audience at each exhibition: top industries, seniority mix, and company sizes.
Cost per Lead
Event cost ÷ Leads captured
Compare across exhibitions to find the best ROI shows.
Lead-to-Opportunity Rate
Opportunities created ÷ Leads scanned
Measures how well exhibition leads convert after follow-up.
Avg. Lead Score (Exhibition)
Sum of AI scores ÷ Leads captured
Higher is better — indicates strong ICP match at the event.
Follow-up Speed (hrs)
Time to first follow-up action after scan
Teams with sub-4hr follow-up convert 3× more exhibition leads.
Exhibition ROI
(Closed-won revenue − Event cost) ÷ Event cost × 100
Decide which events to attend next year based on actual ROI.
Free plan includes full analytics for all exhibitions.