What missed call alerts do
A missed call is an enquiry that identified itself and got no answer. Missed call alerts make sure that fact becomes work: the right person is told immediately, a callback task is raised with a due time, and the caller is attached to a lead record — a new one if you have never spoken before.
Everything after that is ordinary CRM behaviour. The callback appears on a task list, ages if it is ignored, escalates if it is still ignored, and reports like any other activity. The feature exists to close the one gap where a real buying signal routinely leaves no trace.
