What payment links do in a sales CRM
A payment link turns the last stage of a deal into a single message. The quote becomes an invoice, the invoice generates a link, and the customer receives both on the channel they read. Nothing is retyped, and the record of what was billed sits with the record of what was sold.
The reason this belongs in the CRM rather than in a finance tool is timing. The person who knows the customer is best placed to ask for payment, and they should be able to do it from the same screen that holds the conversation, the quote and the promised date, without raising a request to another department first.
