What Indian agencies mean when they search for a free CRM
The searcher is usually a founder or a business development lead at an agency of eight to thirty people, who has just lost a pitch nobody followed up on, or found out that a retainer ended without a renewal conversation. Free means starting this week without a budget discussion during a month when receivables are slow.
Agencies lose money in two different places
New business is the visible loss and renewals are the quiet one. A pitch that goes nowhere is at least noticed. A retainer that lapses because nobody scheduled the conversation is discovered a month later in the revenue figures, and by then the client has usually already spoken to someone else.
