What Indian small businesses mean by a free CRM
The search is usually made by an owner who is also the top salesperson, has three or four people, and has just lost an order because nobody followed up. The word free is doing two jobs: it means no budget approval, and it means no risk of paying for something the team abandons in a month.
The real requirement is shared memory, not analytics
Small firms here rarely need forecasting. They need a second person to be able to answer what stage a customer is at while the owner is at a site in another district.
