How to connect IndiaMART lead source to HelloGrowthCRM
Auto-import IndiaMART leads. Configure CRM Lead Manager API, auto-routing, and instant follow-up.
What this guide helps you do
Follow this article when you want a focused, step-by-step path to complete the task without digging through menus.
Need a broader overview first?
Go back to the Integrations section to browse more guides, compare related tasks, and choose a better starting point.
View all Integrations guidesIndiaMART is the dominant B2B lead source in India. Connecting auto-imports every lead within 30s, applies routing, triggers instant follow-up.
How to use this guide
Read the intro to confirm this is the right workflow, complete the steps in order, then review the common issues and related articles if your setup behaves differently from the standard path.
What you'll need
- •IndiaMART seller account on paid plan
- •CRM Lead Manager API access
- •Auth Key from IndiaMART
- •Pro tier
- •10 minutes
- 1
Get IndiaMART API key
IndiaMART → Settings → CRM Lead Manager API → Activate → copy Auth Key.
- 2
Open HelloGrowthCRM Integrations
Settings → Integrations → search IndiaMART → Connect.
- 3
Paste Auth Key
Verify against IndiaMART API. Status green when working.
- 4
Configure import frequency
Real-time webhook (best) or 5-min polling.
- 5
Map IndiaMART fields
Auto-mapped: name, phone, email, query, category. Map customs.
- 6
Set auto-routing
Territory-based (state from IndiaMART → rep) or round-robin.
- 7
Set instant follow-up
Journey: On lead source = IndiaMART → send WhatsApp within 1 minute.
- 8
Set lead scoring boost
+20 points by default for high intent.
- 9
Test with sandbox lead
Submit IndiaMART test query. Verify lands within 30s.
- 10
Monitor lead flow
Reports → Leads → by source. Volume + conversion.
Frequently asked questions
Cost?▾
Free integration; CRM Lead Manager part of IndiaMART plan.
Real-time webhook latency?▾
5-15 seconds typically.
Sync historical IndiaMART leads?▾
Yes — bulk import via API. Up to 90 days.
TradeIndia / JustDial?▾
TradeIndia: similar API. JustDial: yes.
IndiaMART buyer queries that aren't leads?▾
All import as leads. Filter to types you want.
Routing on IndiaMART only?▾
Yes — filter routing rule by source = IndiaMART.
Related articles
See it in product
Try it yourself
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Still need help?
If this article does not match your account setup, rollout stage, or edge case, review more guides in Integrations or contact our team for direct help.
Rushabh leads product strategy at HelloGrowthCRM with a focus on CRM workflows, revenue operations, and practical product design for growing businesses.
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