Where marketing & creative businesses lose leads and follow-ups
Agencies are experts at follow-up — for their clients. Their own new-business pipeline usually runs on memory and optimism. A promising discovery call is followed by a proposal, then silence, because the team that would chase it is busy shipping campaigns. Meanwhile retainer renewals arrive as surprises, and scope-expansion conversations never happen because nobody owns them.
The feast-and-famine cycle most agencies live with is largely a pipeline problem: prospecting stops when the agency is busy, so revenue dips when projects end. Consistent, lightweight follow-up — the kind that runs even during delivery crunches — is what smooths it out.
