The dealer who switched to a competing brand last quarter
One of your established dealers in Ahmedabad placed regular monthly orders for two years. Then the volumes started declining. Your regional sales manager was covering 45 dealers and did not notice for 60 days. By the time someone visited, the dealer had started carrying a competing brand that offered better credit terms and a regional sales manager who visited monthly. In cable and wire distribution, dealer retention is a contact frequency problem. HelloGrowthCRM tracks the last order date for every dealer and creates an automatic task when any account goes 30 days without an order. Your sales team calls before the switch happens — not after the dealer has made the decision.