The AMC that lapsed because nobody called at the right time
A hospital in your city has been your AMC client for 6 years. Three DG sets, annual contract value of ₹3.5 lakh. The contract expires in October. Your service manager is busy managing 40 other sites. A competing service provider approaches the hospital in August with an enhanced AMC proposal including remote monitoring. Your team calls in late September. The hospital has already signed with the competitor. Six years of relationship lost because nobody called 60 days before expiry. Generator AMC retention is a calendar problem, not a service quality problem. HelloGrowthCRM tracks every contract's renewal date and triggers your service team at 60, 30, and 15 days before expiry — so you are always first at the renewal table.