Overview

Deepgram and AssemblyAI are the leading speech-to-text APIs, and either can turn HelloGrowthCRM call recordings into searchable, summarisable text. Transcription is the unlock for everything above it: AI call summaries on the deal, coaching from real conversations rather than recollection, and a record of what was actually promised — with speaker diarization so who-said-what survives.

The integration transcribes recorded calls (from the built-in dialer or telephony integrations) and attaches transcripts to the record. Bring-your-own-key applies: connect your Deepgram or AssemblyAI account, and pricing follows their per-minute rates. Accuracy on your specific audio — accents, telephony compression, code-switching between English and Indian languages — is the real selection criterion between the two.

What data is involved

Call recordings transcribed automatically and attached to the contact and deal.
Speaker diarization separating rep and customer in the transcript.
Transcripts searchable from the record for 'what did we agree?' moments.
Summaries and action items generatable from transcripts via the AI integration.
Confidence scores stored where the provider exposes them.
Provider-agnostic setup: Deepgram or AssemblyAI per your key.

Step-by-step setup

Setup at a glance (3-5 bullets)

Settings → Integrations → Speech-to-text.
Add Deepgram or AssemblyAI API keys.
Map languages, redaction rules, and storage of transcripts.

Sign in or sign up at HelloGrowthCRM. Open the login page, enter your credentials (or use Google), or choose Sign up if you need a new account. You must be signed in before you can open Settings and connect this integration.
Open login page(opens in a new tab)app.hellogrowthcrm.com/login
Open Settings. In the left sidebar, under Admin, click Settings (you will land on the Settings area; the URL is app.hellogrowthcrm.com/settings).
Open Settings(opens in a new tab)app.hellogrowthcrm.com/settings
Go to Integrations. On the Settings screen, use the middle settings menu. Under COMMUNICATION, click Integrations (star icon). Then find and configure this connector—the connector-specific steps below pick up from here.
Open Settings (Integrations)(opens in a new tab)app.hellogrowthcrm.com/settings
Settings → Integrations → Speech-to-text.
Add Deepgram or AssemblyAI API keys.
Map languages, redaction rules, and storage of transcripts.

Best practices

Benchmark both providers on your real call audio before committing — telephony compression and accent handling differ, and published accuracy numbers won't decide it for you.
Comply with call-recording consent rules in your jurisdiction and announce recording; a transcript of an unlawfully recorded call is a liability, not an asset.
Redact or exclude payment-card and sensitive numbers per policy before storage.
Set retention: keep transcripts as long as they're useful and compliant, not forever by default.
Pipe transcripts into call summaries and coaching reviews — transcription that nobody reads is cost without value; the downstream uses are the point.

Best for & common use cases

Compliance, coaching, and fast recall of what was said on calls.

Auto-summary of discovery calls attached to opportunities.

Expected outcomes

Faster lead handoff between tools and CRM owners
Cleaner activity history for follow-up and reporting
Lower manual copy-paste errors in the pipeline

Troubleshooting

Transcripts not generating: the provider key exhausted its balance — transcription queues and resumes when billing is restored.
Poor accuracy: low-bitrate telephony audio — enable the provider's telephony model variant rather than the default, and test again.
Speakers mislabelled: diarization struggles on crosstalk-heavy calls — brief agents on not talking over customers; labelling improves markedly.

FAQ

Governance

Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.