Overview
Sinch is a Swedish global cloud communications platform providing SMS, voice and video APIs, used by other businesses to add messaging and calling features to their own products.
HelloGrowthCRM does not have a native Sinch connector yet — it is on the sales engagement / dialer list of planned integrations. That does not mean the two cannot work together today.
Sinch is primarily a developer API, so a team using it today would have their own application post message and call events to the HelloGrowthCRM REST API or an inbound webhook directly.
What a Sinch link would do
- A Sinch SMS reply from a prospect creates a lead with the message content logged on the activity timeline.
- A Sinch API-logged voice call tied to a deal updates its activity timeline with call duration and outcome.
- An undelivered Sinch SMS to a contact creates a task to verify or correct that contact's phone number.
How to connect Sinch today
Sinch is primarily a developer API, so a team using it today would have their own application post message and call events to the HelloGrowthCRM REST API or an inbound webhook directly.
Best practices
- Start with the one Sinch event your team acts on most, send only that into HelloGrowthCRM, and check a week of records before adding more.
- Pick one matching key for Sinch records — usually work email or phone — so an event updates the existing lead instead of creating a duplicate.
- Name an owner for the Sinch connection: whoever set up the webhook or Zap should also be the person who notices when it stops.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.
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