Is a CRM the same thing as an ecommerce platform?

No, and this is the most useful distinction to get right. An ecommerce platform runs the storefront: catalogue, cart, checkout, payments, shipping and order management. A CRM runs the relationship around those transactions: who enquired and never bought, which wholesale request is at quotation, which repeat customer has gone quiet, and what was said on WhatsApp last week. They are complementary. HelloGrowthCRM does not replace a storefront, and any commerce team that needs a catalogue and checkout should keep the platform that provides them.

Does HelloGrowthCRM include WhatsApp and calling for commerce teams?

Yes, both are native. Connect a business WhatsApp number and enquiries land in a shared team inbox attached to the customer record, with templates and media supported, so three people can answer without stepping on each other or losing history. The dialer works from the customer or deal card and logs duration, outcome, notes and recording. For Indian commerce this matters because a large share of pre-purchase questions, bulk enquiries and payment confirmations happen on WhatsApp rather than on the website.

How does lead scoring work for ecommerce and wholesale enquiries?

Scoring ranks conversations by likelihood to convert, using reply speed, question depth, engagement with what you send, past order history and how the enquiry compares with ones that became orders. For a small team fielding a hundred messages a day, this decides where the two hours of calling time go. Every score is explainable: open the record and you see the signals that raised or lowered it, so a manager can correct the model rather than take it on trust.

What does it cost, and is there a free plan?

₹899 per user per month in India, billed in rupees with a GST invoice, or $10 per user per month billed annually elsewhere, with no minimum seat count. A free plan is available, which is how most small commerce teams should start: connect WhatsApp, import your customer list and run a fortnight of real enquiries through the pipeline before deciding. Publishing the price means you can budget for a second or third seat without a sales conversation.

Which AI features are included, and are they useful at high message volume?

Volume is exactly where they help. Reply drafting composes responses to common enquiries in your own tone, so a small team keeps up without sounding automated. Scoring ranks which conversations to call. Summaries condense a long WhatsApp thread into a paragraph before you pick up the phone. All are included in the plan rather than sold as an upgrade, and nothing is sent to a customer without a person approving it first.

Is our customer data secure, and can we raise GST invoices for B2B orders?

Data is encrypted in transit and at rest, permissions are role-based so staff see only what they should, and every change is audit-logged with user and timestamp. Data for Indian customers is hosted in the India region, and export is available at any time. For wholesale and B2B orders, quotes and invoices are raised from the deal with GSTIN, HSN or SAC codes and the correct CGST, SGST or IGST split, sent by WhatsApp or email, with payment status flowing back to the pipeline.

Can HelloGrowthCRM connect to our existing store or ERP?

Yes, through a documented REST API and webhooks. Customers and orders can be synced in from a storefront or ERP so the CRM shows purchase history alongside conversations, and qualified wholesale deals can be pushed outward for fulfilment or billing. Scheduled CSV imports work for teams without development capacity. The intent is that the CRM sits alongside your commerce stack, adding the relationship layer rather than duplicating catalogue and order management.

Magneto Alternative

Magneto Alternative: A CRM for Commerce Teams Selling Beyond the Checkout

This search term is ambiguous, so here is an honest category page instead — what ecommerce and commerce sales teams actually need from a CRM, at ₹899/user/month.

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HelloGrowthCRM showing a WhatsApp enquiry inbox, wholesale deal pipeline and repeat purchase history for a commerce team

Quick answer

Is HelloGrowthCRM right for Magneto Alternative?

Yes. HelloGrowthCRM gives Magneto Alternative a single system to capture every lead, automate follow-up across phone, WhatsApp, and email, prioritise leads with AI scoring, and forecast revenue — with calling and messaging built in instead of sold as add-ons. It's built for the problems these teams actually hit — like bulk and wholesale enquiries arrive through the same channels as retail queries, get answered late, and there is no record of which ones were quoted — rather than generic sales busywork.

One customer record across channels: website orders, marketplace enquiries, WhatsApp conversations, phone calls and offline purchases attached to the same person rather than four fragments
Native WhatsApp team inbox on your business number, where most Indian commerce conversations actually happen — order queries, size questions, bulk enquiries and payment confirmations
A pipeline for the sales that are not self-service: wholesale and bulk enquiries, corporate gifting, distributor requests and high-value custom orders, each with a stage and a value

See pricing Book a demo

A note on the search term

"Magneto" is an ambiguous query. It is most often a misspelling of Magento, the ecommerce platform, and it is also used by various agencies and products in different markets. Rather than guess which one you meant and then make claims about a product we cannot verify, this page does something more useful: it explains what commerce and ecommerce teams genuinely need from a CRM, and describes what HelloGrowthCRM offers. Nothing here asserts anything about any specific competing product.

The distinction that matters: storefront versus relationship

An ecommerce platform is a transaction system

Catalogue, pricing, cart, checkout, payment, shipping, returns. It is excellent at recording what was bought and moving it. If you need a store, buy a store — a CRM is not a substitute and any vendor suggesting otherwise is selling you a problem.

A CRM is a relationship system

It holds the parts of commerce that never touch the checkout: the person who asked three questions and did not order, the retailer wanting wholesale rates, the corporate gifting enquiry worth six months of retail margin, the repeat buyer who has not ordered since Diwali. None of that appears in an orders table, because none of it produced an order.

What commerce teams usually want from a CRM

Across D2C brands, marketplace sellers and traditional businesses that now sell online, the requests are consistent. Capture enquiries from every channel into one place. Answer WhatsApp without losing history. Treat bulk and wholesale requests as deals rather than messages. Follow up with people who did not buy. And notice repeat customers before they lapse.

Job	Ecommerce platform	HelloGrowthCRM
Catalogue, cart and checkout	That is the product	Not our scope
Payments and shipping	Core function	Not our scope
Enquiries that never became orders	Rarely tracked	Captured as leads
Wholesale and bulk deal pipeline	Not designed for it	Stage and value
WhatsApp conversations on a business number	Usually a plugin	Native shared inbox
Calls with customers, logged	No	Built-in dialer
Lapsing repeat buyers flagged	Manual reports	Flagged automatically
GST invoices for B2B orders	Retail focused	Raised from the deal

Why WhatsApp changes the shape of Indian commerce

In India a substantial part of online buying is conversational. Customers ask about fit, availability, delivery timelines and bulk rates before ordering, and they ask on WhatsApp. When those conversations sit on a staff member's personal phone, three things follow: the history is unavailable to anyone else, nobody can measure how many enquiries were answered late, and the relationship belongs to the employee rather than the business.

A shared WhatsApp inbox on a business number, attached to customer records, fixes all three at once. It also lets you treat an enquiry as a lead — assign it, follow it up on a schedule, and see how many enquiries turned into orders this month, which is a number most commerce teams simply do not have.

What HelloGrowthCRM offers commerce teams

A unified customer record across WhatsApp, calls, email and imported orders; a pipeline for wholesale, corporate and high-value enquiries; sequences that recover unconverted conversations; AI scoring and reply drafting for high-volume messaging; repeat-purchase tracking with lapse alerts; and GST-compliant quotes and invoices for B2B orders. It connects to your existing storefront or ERP through a REST API and webhooks, at ₹899 per user per month in India or $10 per user per month billed annually elsewhere, with a free plan available.

Explore further

See the WhatsApp CRM, CRM with WhatsApp and built-in dialer, read what a CRM is, browse industries, compare on the alternatives hub, or check India pricing.

Challenges we solve

The problems holding this industry back — and the fix

Every team in this space loses revenue to the same recurring gaps. Here is what they cost you and how HelloGrowthCRM closes each one.

Bulk and wholesale enquiries arrive through the same channels as retail queries, get answered late, and there is no record of which ones were quoted.

Enquiries are captured, routed and placed on a pipeline with a stage, a value and a next action, so a large bulk order is not handled with the same casualness as a retail size query.Enquiry pipeline

Customer conversations are spread across WhatsApp, Instagram messages, email and phone, so nobody knows the full history of a repeat buyer.

Every channel logs to one customer record. Order history, past complaints, conversations and quotes sit together, so the next reply starts with context instead of a fresh introduction.Unified customer record

Someone asks a detailed question, does not order, and is never followed up because the message scrolls out of the WhatsApp inbox by evening.

Unconverted enquiries enter a follow-up sequence across WhatsApp, email and SMS that pauses on reply, and they stay visible on the pipeline until somebody closes them out.Enquiry follow-up

Your store platform reports on orders, not relationships, so repeat buyers who quietly stop ordering are invisible until revenue drops.

Order frequency is tracked per customer and breaks in pattern are flagged, giving the team a list of lapsing buyers to contact while winning them back is still realistic.Repeat purchase tracking

What you get

Why teams choose HelloGrowthCRM

AI-powered CRM with the features you need to close more deals.

One customer record across channels: website orders, marketplace enquiries, WhatsApp conversations, phone calls and offline purchases attached to the same person rather than four fragments

Native WhatsApp team inbox on your business number, where most Indian commerce conversations actually happen — order queries, size questions, bulk enquiries and payment confirmations

A pipeline for the sales that are not self-service: wholesale and bulk enquiries, corporate gifting, distributor requests and high-value custom orders, each with a stage and a value

Abandoned enquiry recovery: prospects who asked and did not buy get sequenced follow-up over WhatsApp, email and SMS that stops the moment they reply or place the order

Built-in dialer for the calls that close larger baskets, logging duration, outcome and recording against the customer record automatically

Repeat purchase tracking: order history and frequency per customer, with buyers whose ordering pattern has broken flagged before they are lost to a competitor

AI lead scoring for enquiries: reply speed, engagement, order history and stage movement rank which conversations deserve a call today, with the contributing signals shown per record

AI reply drafting for high-volume conversations, so a two-person team can answer a hundred WhatsApp enquiries a day in their own tone rather than with copy-pasted blocks

Lead capture from web forms, marketplace enquiry exports, Google and Meta lead ads, WhatsApp click-to-chat and CSV, deduplicated on entry and routed to an owner in seconds

GST-compliant quotes and invoices for wholesale and B2B orders, raised from the deal with the correct tax split and sent by WhatsApp or email, with payment status tracked

REST API and webhooks to sync customers and orders from your storefront or ERP, so the CRM sits alongside your commerce stack rather than duplicating it

Published pricing: ₹899/user/month in India with GST invoicing, $10/user/month billed annually globally, no minimum seats, and a free plan available for small teams

Compare HelloGrowthCRM to HubSpot, Salesforce & more

HelloGrowthCRM by the numbers

$12: per user/month list price — $10/user/mo on annual billing, ₹899/user/mo in India
$0: free forever starter plan — no credit card required
14-day: trial included on paid plans
259+: live integrations, from WhatsApp to Tally and QuickBooks
500+: teams worldwide run their pipeline on HelloGrowthCRM

Frequently Asked Questions

Common questions about using HelloGrowthCRM in your industry.

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