Product-Led Growth Scoring(Free Download)

Score users based on product usage: feature adoption depth, session frequency, team invitations, integration activations, and upgrade page visits. Automatically identifies Product Qualified Leads (PQLs) for sales outreach. Unlike marketing-based scoring, every signal in this model comes from inside your product: a user who invites two teammates and connects an integration is telling you more about purchase intent than any whitepaper download ever will. The scorecard weights five usage dimensions and lets you tag certain events as 'hand-raisers' — upgrade page visits and billing-settings views — that bypass the threshold entirely and alert sales immediately. It also distinguishes user-level from account-level scores, because in a PLG motion the buyer is often not the most active user; the account score aggregates the whole workspace so sales reaches out to the right person with full context on what the team has already adopted.