Lead Scoring Models
Product-Led Growth Scoring(Free Download)
Score users based on product usage to automatically identify Product Qualified Leads (PQLs) for sales outreach.
Template preview
Lead scorecard
What's included
Score users based on product usage to automatically identify Product Qualified Leads (PQLs) for sales outreach.
Template specs
Difficulty
Intermediate
Setup time1–2 hours
IndustryUniversal
Plan required
Free
Updated 2026-02-11
No credit card · Free forever
Score users based on product usage: feature adoption depth, session frequency, team invitations, integration activations, and upgrade page visits. Automatically identifies Product Qualified Leads (PQLs) for sales outreach.
The Problem This Solves
PLG companies generate thousands of signups but can't identify which free users are ready for a sales conversation.
Who It's For
Product-led SaaS companies with a freemium or free trial model.
Use Cases
- Identify PQLs from product usage data without manual analysis
- Trigger sales outreach at the perfect moment of product engagement
- Measure product-market fit by analyzing adoption patterns of converting users
How to Use This Template
- 1
Import the scoring model and connect your product analytics (Segment, Mixpanel, or direct API)
- 2
Define your key activation events (e.g., 'created first project', 'invited team member')
- 3
Set PQL threshold based on historical conversion data
- 4
Configure alerts for sales when users cross the PQL threshold
- 5
Track PQL-to-customer conversion rate monthly
Frequently Asked Questions
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