
Twenty CRM Automation Recipes
Twenty specific CRM automations worth building, written as trigger, condition and action, plus the four that usually cause more trouble than they solve.
Practical CRM and sales guides for US founders and sales teams — pipeline design, lead follow-up and RevOps you can apply this week, plus the best of our global library.
813 articles

Twenty specific CRM automations worth building, written as trigger, condition and action, plus the four that usually cause more trouble than they solve.

A practical CRM buying guide for small businesses: how to scope the problem, run a two-week trial, cost it honestly and avoid the usual traps.

CRM field sprawl starts with good intentions. How to decide which custom fields earn their place, how to name them, and how to clean up an overgrown record.

Duplicates, dead numbers and empty fields quietly break every CRM. Here is a cleanup routine, the rules that keep data clean, and what to automate.

The four ways to migrate CRM data compared honestly: CSV import, native importers, migration services and custom scripts, with a field mapping and cutover plan.

Introducing a CRM into a family business is mostly a people problem: relationships held personally, informal decisions and an unplanned handover.

A day by day CRM onboarding plan for small teams: what to set up in week one, what to leave until week four, and how to tell adoption is real.

The handful of CRM reports worth reading weekly, what each one tells you, the decision it should trigger, and the popular reports to ignore entirely.

A CRM ROI calculation you can defend: the four value lines worth counting, the two worth discounting, and a worked illustrative model with the arithmetic shown.

A practical security checklist for small business CRM: access control, exports, offboarding, integrations, backups and the questions to ask any vendor.

Single source of truth is usually an aspiration nobody can implement. Here is the narrower version that works: authority per field, and the rules that keep it.

When a sales spreadsheet stops working, what to move, what to leave behind, and a two-week switching plan that does not lose your history or your team.

Order updates, replenishment nudges, win-back and feedback: the messaging flows that keep D2C customers buying, and the ones that get you reported.

Deal slippage is a diagnosis, not a surprise. A practical guide to spotting slipping deals early, the four causes, and the close plan that actually holds dates.

Why prospects miss demos, the confirmation steps that prevent most no-shows, and a recovery sequence that gets meetings rebooked without sounding annoyed.

How to clean up duplicate leads without breaking your history, which matching rules to use, when to merge automatically, and how to stop duplicates coming back.

Counselling calls, demo classes, parent decisions and fee cycles: how to run an admissions funnel for education businesses without losing enquiries.

Why sales emails land in spam and what to fix first: authentication, domain separation, sending volume, list hygiene and the warning signs to watch weekly.

A day by day plan for trade show leads: what to capture at the stand, how to sort by intent, the first 72 hours, and the sequence that actually converts.

Lead form ads produce cheap leads and slow follow-up. How to sync them into a CRM in real time, respond in minutes, and stop paying for enquiries nobody calls.

How to track a field sales team so the data is useful and the team stays: what to measure, what to skip, beat planning, and the reports that matter.
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