White Label CRM You Can Sell Under Your Own Brand

A white label CRM is customer relationship management software that one company builds and another company sells under its own name. Your clients log in to a CRM that carries your brand, on your web address, and they never see the software maker. You decide what to charge them, and you own the relationship.

HelloGrowthCRM white label is built for businesses that already advise small businesses on how they sell:

• Digital and marketing agencies that generate leads for clients and want those leads followed up in a CRM the agency controls. If you are looking for a CRM to run your own agency sales instead, see the agency CRM page.
• IT and software resellers who already sell accounting, ERP or other business software and want a CRM in their own catalogue. Resellers who need a CRM for their own pipeline can read about CRM for accounting software resellers.
• Sales and business consultants who set up sales processes for clients and want the tool to stay under their brand after the project ends.
• Industry associations and franchise groups that want to give members one branded CRM with a shared way of working.

White-label partners get every HelloGrowthCRM feature on their clients' plan, and every white-label setting. Nothing is held back. Your clients see:

• Your app name, logo and colours in the CRM, in the browser tab and on the sign-in page.
• Your own web address, for example crm.youragency.com.
• Invites, password resets and notifications sent from your email domain.
• Quotes and PDFs that carry your brand, with no HelloGrowthCRM name on them.
• WhatsApp conversations on each client's own business number through Meta's official Cloud API. See WhatsApp CRM for how it works.

Behind the brand, your clients get the full sales CRM: a deals pipeline, lead management, a built-in dialer, AI lead scoring and follow-up sequences. The client-facing customer portal carries your brand too.

There are two separate charges, and both are published here:

• Client seats at the standard price. Every user at your clients is billed at the same price as buying HelloGrowthCRM direct: $12 per user per month, or $10 per user per month on annual billing. In India the seat price is ₹899 per user per month + 18% GST.
• A fixed white-label fee. $1,000/month for your brand, your domain and your partner view. In India the fee is ₹1,00,000/month + 18% GST. The fee stays the same whether you have 20 seats or 2,000.

You bill your clients directly, at whatever price you choose, or bundle the CRM into your monthly retainer. A worked example: an agency with 100 client users on monthly billing pays $1,000 plus 100 × $12, which is $2,200 a month. If it charges clients $30 per user, it collects $3,000, and keeps $800 a month. At that price the fee is covered from 56 seats. Contract length and billing options are agreed when you sign. Full seat pricing is on the pricing page.

Enter how many client users you expect and what you plan to charge each one. The calculator uses the published seat prices and the fixed white-label fee.

HelloGrowthCRM runs two programs, and they suit different businesses. The partner program pays a revenue share when you refer customers who buy HelloGrowthCRM under our brand. White label puts the CRM under your brand and lets you set the price.

If you are just starting to recommend a CRM, the partner program is the lower-risk first step. Once you have enough client users to cover the fee, white label gives you the brand and the margin. Before you sign, it is worth reading what a reseller agreement usually covers.

1. Book a demo. We walk through the CRM, the white-label settings and the pricing with your team.
2. Sign and send your brand. You choose the app name and send your logo, colours and the web address you want to use.
3. Connect your domain and email. You point your subdomain and email domain at the CRM, so the app and its emails go out under your name.
4. Create your first client workspace. Set up the pipeline, import the client's leads and invite their team.
5. Bill your clients. You invoice clients at your price. We invoice you for seats and the fixed fee.

Many white-label platforms are agency suites: a website builder, funnels, email marketing and a CRM in one bundle, priced as an agency plan. That works for agencies that sell marketing services. HelloGrowthCRM is a focused sales CRM. Its strengths are the parts small sales teams use every day: following up leads before they go cold, calling and WhatsApp on the same record, reminders and a clear pipeline. If your clients' main problem is losing leads after they arrive, a focused CRM is easier to roll out, and your clients are more likely to keep using it.

For a wider look at how channel programs work, read the partner channel CRM guide.