How to collect leads from Google Ads in New Zealand

To collect leads from Google Ads in New Zealand, you need to create a campaign that directs potential customers to a lead capture form on your website or uses Google’s lead form extensions. This ensures enquiries are collected efficiently and can be followed up promptly. This article explains why this process is important for small businesses, gives step-by-step instructions, a worked example with NZD figures, common mistakes to avoid, and how HelloGrowthCRM can help manage leads effectively.

Why this comes up / what goes wrong

Small-business owners in New Zealand often run Google Ads to attract new customers but struggle to capture leads efficiently. Leads may be lost because enquiries come in via multiple channels like text messages, emails, or web forms that are not linked to the ad campaign. Without a clear process, leads end up scattered in notebooks or spreadsheets, causing slow follow-up and lost sales. This problem is common for businesses with small sales teams or founders juggling many tasks.

Step-by-step

1. Create a Google Ads account and campaign

• Sign in to Google Ads and start a new campaign.
• Choose the campaign goal as “Leads” to focus on collecting enquiries.
• Select your target location as New Zealand and set your budget.

1. Set up lead capture methods

• Use Google’s lead form extensions to collect leads directly in the ad.
• Alternatively, create a dedicated landing page on your website with a clear enquiry form.
• Ensure the form asks for essential details: name, email, phone number, and enquiry message.

1. Link the lead form or landing page to Google Ads

• For lead form extensions, configure the form fields and privacy policy URL.
• For landing pages, add tracking parameters to the URL and link it in the ad.

1. Configure conversion tracking

• Set up Google Ads conversion tracking to record when a lead form is submitted.
• Place the tracking code on your landing page’s thank-you or confirmation page.

1. Test the form and tracking

• Submit a test enquiry through the ad or landing page.
• Check Google Ads reports to confirm the lead was recorded.

1. Organise lead follow-up

• Export leads regularly or integrate with a CRM to assign leads to team members.
• Prioritise follow-up based on lead interest or source.

1. Analyse and optimise your campaign

• Review lead quality and cost per lead in Google Ads.
• Adjust keywords, ad copy, or targeting to improve results.

Example (fictional figures)

A dairy-equipment supplier in Hamilton runs a Google Ads campaign starting 01/05/2024 with a budget of NZ$1,000 per month.

• They create a lead form extension asking for name, phone, and enquiry.
• Their ads get 500 clicks, with a 10% lead form submission rate.

Calculations:

Clicks = 500 Lead submission rate = 10% Leads collected = 500 × 10% = 50 leads

Cost per click (CPC) = NZ$1,000 ÷ 500 = NZ$2.00 Cost per lead (CPL) = NZ$1,000 ÷ 50 = NZ$20.00

This means the supplier pays NZ$20 for each lead, which they track and follow up to convert into sales.

Common mistakes

• Not linking the lead form or landing page correctly: Leads won’t be recorded if tracking codes or URLs are wrong. Always test before launching.
• Using generic forms with too many fields: This can deter enquiries. Keep forms simple and relevant.
• Ignoring follow-up organisation: Leads lost in notebooks or spreadsheets cause delays. Use a system to assign and track follow-up.
• Not monitoring lead quality: Some leads may be low quality or irrelevant. Review and adjust campaign targeting regularly.
• Relying solely on Google Ads without integrating with a CRM: This causes scattered data and slow sales processes.

To avoid these, implement tracking carefully, keep forms user-friendly, organise leads efficiently, and review campaign data.

Doing this in HelloGrowthCRM

HelloGrowthCRM helps by capturing every enquiry from forms, calls, or WhatsApp messages as a lead with an owner and a next step, instead of losing them in notebooks. Its AI lead scoring prioritises telecallers to contact the leads most likely to convert first. Automated workflows, lead routing, and validation rules assign new enquiries round-robin and create first-call tasks automatically, making lead follow-up faster and more organised. Learn more about AI lead scoring, WhatsApp and SMS CRM, and HelloGrowthCRM for New Zealand.

Frequently asked questions

Can I collect leads directly from Google Ads without a website? Yes, Google Ads offers lead form extensions that let users submit enquiries within the ad itself, without visiting your website.

How do I track if my Google Ads leads convert into sales? You need to set up conversion tracking in Google Ads and ideally use a CRM to manage leads through the sales pipeline for accurate tracking.

What details should I ask for in a lead form? Keep it simple: name, phone number, and email are usually enough. Ask only for information essential to follow up effectively.

How often should I review my Google Ads lead campaign? Regularly, at least once a week, to check lead quality, cost per lead, and to tweak ads or targeting as needed.

Can HelloGrowthCRM integrate with Google Ads? While HelloGrowthCRM captures leads from forms and messages, integration with Google Ads requires connecting your web forms or lead sources to the CRM for automatic lead capture.

Key takeaways

• Set up Google Ads campaigns with lead form extensions or landing pages to capture enquiries.
• Use Google Ads conversion tracking to monitor lead submissions.
• Test forms and tracking before launching campaigns.
• Organise and prioritise leads promptly to avoid losing them.
• Avoid overly complex forms and monitor lead quality continuously.
• HelloGrowthCRM automates lead capture, scoring, and follow-up tasks to streamline your sales process.

Start collecting and managing your Google Ads leads today with clear steps and tools that keep your sales team organised.

Start on the Free Forever plan (200 leads, no credit card) to manage your leads efficiently.