How recruitment actually sells in Nigeria
Corporate work starts at procurement, not at HR
Banks, telcos, oil services businesses and large FMCG groups distribute reqs to firms already registered as vendors. That means the first sale is a registration pack and a bid, chased through a procurement portal, months before any mandate appears. Agencies that treat business development as calling HR managers miss the gate entirely.
Search and managed staffing are two businesses on one client
Most established firms place permanent hires and also employ outsourced staff on client sites, charging a management fee per head. The second book behaves like a subscription: it renews, it churns, and it needs replacement hiring whenever an assignment ends. If the only record of it lives in payroll, nobody manages the renewal.
WhatsApp carries the conversation, and offers are held to the last week
Candidates and hiring managers respond on WhatsApp. Candidates also keep interviewing after accepting, so a resumption date is a plan rather than a promise until the person actually arrives. Both realities need to be visible on the record instead of living in one consultant's memory.