How Ludhiana businesses sell today
A season decided in a few short weeks
Ludhiana sells in bursts. Knitwear and woollens are bought ahead of winter, cycle and auto components move against dealer schedules, and machine tools sell on demonstration and trust. Most of it runs through commission agents, wholesalers and repeat buyers, on the phone and on WhatsApp, in Punjabi and Hindi.
The buying window is narrow, and that is what makes the follow-up gap expensive. An enquiry answered two days late is not a delayed order, it is a lost one, because the buyer has already placed it with the unit that replied the same evening.
