Most of this job is a desk job, and that is worth saying
Ecommerce runs on a storefront, an advertising account and a helpdesk. None of that improves because somebody has a phone. Pretending otherwise wastes money. What genuinely happens away from a desk is the wholesale and partnership side of the business, and that side is usually the least organised part of a growing brand.
Events produce the enquiries nobody follows up
A weekend pop-up or a trade show generates dozens of conversations, several of which are retail buyers, distributors or gifting enquiries worth far more than a month of retail orders. They arrive as paper slips, saved contacts and half remembered names, and most are never contacted at all.
Buyer meetings are not order screens
A retail buyer meeting is about margin, minimum quantities, category fit and shelf position. Recording what was discussed, what was promised and what samples are going out turns a friendly conversation into a pipeline stage. Without it, follow up depends on whoever attended still remembering in three weeks.
