A day made of waiting rooms
A field day is a clinic corridor at ten, a nursing home at noon, three chemist counters through the afternoon and a hospital in the evening. Most of it is spent standing or waiting. The one thing that never happens is sitting down at a desk to write anything, which is why the day report gets written at eleven at night.
A call logged at night is not a call log
By the time twelve calls are being written up from memory, the entries become a format rather than a record. Everyone knows it, including the manager reading them. Logging in the corridor, in under a minute, is what makes the difference between a reporting ritual and information anybody can act on.
The chemist counter tells you what the doctor will not
Stock position, movement and what the counter recommends instead of your brand are the honest signals in this business. Recording them per visit, with a photograph of the shelf where it helps, builds a picture of a territory that no doctor conversation on its own will give you.