Overview
8x8 is a cloud communications platform offering business phone, video meetings and contact centre tools, used by companies as an alternative to on-premise PBX systems.
HelloGrowthCRM does not have a native 8x8 connector yet — it is on the sales engagement / dialer list of planned integrations. That does not mean the two cannot work together today.
8x8 offers APIs for call event data on its contact centre plans, so a team can route call events to a HelloGrowthCRM inbound webhook, or connect the platforms through Zapier, Make or n8n.
What a 8x8 link would do
- An inbound 8x8 call from a new number creates a lead with the recorded call attached to the activity timeline.
- An 8x8 call marked abandoned in queue creates a task for a supervisor to arrange a callback.
- An 8x8 video meeting completed with a prospect logs an activity-timeline entry with attendee and duration details.
How to connect 8x8 today
8x8 offers APIs for call event data on its contact centre plans, so a team can route call events to a HelloGrowthCRM inbound webhook, or connect the platforms through Zapier, Make or n8n.
Best practices
- Start with the one 8x8 event your team acts on most, send only that into HelloGrowthCRM, and check a week of records before adding more.
- Pick one matching key for 8x8 records — usually work email or phone — so an event updates the existing lead instead of creating a duplicate.
- Name an owner for the 8x8 connection: whoever set up the webhook or Zap should also be the person who notices when it stops.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.
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