Overview
Bridge, from Bridge Interactive at Zillow Group, is a US real estate data platform distributing MLS listing data through a standardized RESO Web API so developers and IDX providers can build listing search into their own apps.
HelloGrowthCRM does not have a native Bridge connector yet — it is on the real estate list of planned integrations. That does not mean the two cannot work together today.
Since Bridge is a RESO Web API data feed rather than a lead-capture tool, a developer can use n8n, Make or a custom integration to poll listing changes and push them into HelloGrowthCRM through the inbound webhook or REST API.
What a Bridge link would do
- A new active listing pulled through a Bridge API feed creates or updates a property record tied to the listing agent's contact.
- A price change detected in a Bridge feed triggers a task to notify buyers with matching saved searches.
- A status change to pending or sold in the feed closes the matching deal in the pipeline.
How to connect Bridge today
Since Bridge is a RESO Web API data feed rather than a lead-capture tool, a developer can use n8n, Make or a custom integration to poll listing changes and push them into HelloGrowthCRM through the inbound webhook or REST API.
Live today in Real estate
Best practices
- Start with the one Bridge event your team acts on most, send only that into HelloGrowthCRM, and check a week of records before adding more.
- Pick one matching key for Bridge records — usually work email or phone — so an event updates the existing lead instead of creating a duplicate.
- Name an owner for the Bridge connection: whoever set up the webhook or Zap should also be the person who notices when it stops.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.
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