Overview
Lofty, formerly Chime Technologies, is a US AI-powered real estate platform combining IDX websites, lead generation, a CRM and automated lead nurturing for agent teams and brokerages.
HelloGrowthCRM does not have a native Lofty connector yet — it is on the real estate list of planned integrations. That does not mean the two cannot work together today.
A team can use Zapier or Make to route Lofty leads to HelloGrowthCRM's inbound webhook, or export Lofty's contact list as CSV or Excel for bulk import when no direct automation is configured.
What a Lofty link would do
- A new lead captured on a Lofty IDX website creates a lead with the AI-assigned engagement score attached.
- Lofty's AI assistant flagging a conversation ready for human handoff creates a task for the agent.
- A closed transaction logged in Lofty moves the matching deal to closed-won and records the final commission.
How to connect Lofty today
A team can use Zapier or Make to route Lofty leads to HelloGrowthCRM's inbound webhook, or export Lofty's contact list as CSV or Excel for bulk import when no direct automation is configured.
Live today in Real estate
Best practices
- Start with the one Lofty event your team acts on most, send only that into HelloGrowthCRM, and check a week of records before adding more.
- Pick one matching key for Lofty records — usually work email or phone — so an event updates the existing lead instead of creating a duplicate.
- Name an owner for the Lofty connection: whoever set up the webhook or Zap should also be the person who notices when it stops.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.
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