CRM for schools, coaching centres & training institutes in Australia

Education providers enrolling international students must hold CRICOS registration, and vocational providers need ASQA accreditation, so a lead from an education agent should record which course on the provider's CRICOS scope it relates to, since selling outside that scope isn't compliant. Domestic enquiries mostly follow the Australian school calendar of four terms running January to December, with a fixed intake around late January and a smaller mid-year intake, unlike markets with a single annual start.

Most core education services are GST-free under Australian tax law, though ancillary items like merchandise or accommodation are not, so invoicing needs to split a single enrolment into taxed and untaxed lines rather than applying one GST treatment. Student and parent contact details fall under the Privacy Act 1988, and marketing to prospective families must meet Spam Act 2003 consent rules, while enquiry volume typically drops over the December–January school summer holidays before rebuilding ahead of the late-January term start.

Education sales are seasonal and parent-driven. Enquiries flood in during admission season — from walk-ins, calls, Instagram and portals — and every counsellor is suddenly juggling dozens of families at different stages. The families that enrol are usually the ones who got a same-day call back and a well-timed nudge before the decision deadline. The ones who slip away rarely complain; they just enrol somewhere that followed up first.

Off-season has its own leaks: demo classes that were attended but never followed up, fee instalments that need chasing, and last year's enquiries who said 'maybe next term' and were never asked again.

The education & training category brings together 19 closely related sub-verticals — from Education (all), K-12 schools, Preschools, through to Diploma & polytechnic institutes. Each one runs on the same HelloGrowthCRM foundation: a visual sales pipeline, a two-way WhatsApp and email inbox, automated follow-up sequences, and role-based dashboards — set up for the way education & training teams capture, qualify and convert demand across Australia.

Instead of bending a generic CRM to fit, every sub-vertical below ships with its own pipeline stages, sample records and KPIs out of the box, so reps can start working real leads on day one. Pick the industry that matches your business from the 19 options above, book a tailored walkthrough, or review Australia pricing before you commit.