How student recruitment works in South Africa
The year has one enormous spike
Final school results are released in January, and the weeks that follow bring a surge of applicants who now know their marks and need a place immediately. Institutions that plan for that spike, with a fast-track process and enough hands on the phones, fill their intake. Those that improvise lose applicants to whoever answered first.
Enquiries come from everywhere and none of them wait
Career expos, school visits, paid social, radio and word of mouth all produce enquiries, mostly by WhatsApp and phone. A prospective student who does not get a useful answer the same day is not being patient somewhere else; they are applying elsewhere.
Acceptance is not registration
The most expensive loss in this market happens after a provisional acceptance, when an applicant fails to register, often for practical reasons like documents, funding or transport. That gap needs its own follow-up, not a note in a spreadsheet.