Where consulting engagements come from, and where they leak
Consulting demand travels through relationships: past clients returning with new problems, referrals from advisers who trust the firm, conversations after a panel or a talk, LinkedIn threads that turn from commentary into enquiry, and champions who change companies and bring the firm along. Cold demand is rare; warm demand mishandled is the real loss.
The mishandling is structural. Every promising conversation happens while the firm is billing, so the follow-up is scheduled for a mythical quieter week. The proposal goes into silence and the silence is misread as rejection. The champion's job change is noticed months late. None of these losses appear in any report, because the opportunity was never written down anywhere a report could reach.
