Follow Up Boss Pricing: What a Real Estate Team Pays at 3 to 30 Agents

Most CRM pricing pages quote one number per seat. Follow Up Boss quotes a per-user price for its entry plan and a flat monthly price for its two larger plans, each with a user allowance. The page uses a dollar sign without naming a currency, and says prices are plus tax where applicable. Every plan is shown with a monthly and an annual toggle, and the annual figures are labelled as billed annually with 2 months free.

Spread across the included users, Pro works out at $49.90 per user per month on monthly billing ($41.60 annually) if all ten seats are filled, and Platform at $33.33 ($27.77 annually) with thirty. Those per-user figures are our division, not numbers Follow Up Boss prints. A team with six agents on Pro still pays for ten seats.

The pricing page describes Grow as the per-user entry plan with lead source connections, lead distribution and follow-up automation. For Pro and Platform it describes team-level additions: Pro includes calling and texting for all users, and Platform adds teams within teams and priority support. We read the plan descriptions as summaries, not a full feature matrix, so check the plan comparison on Follow Up Boss before you buy for a specific feature.

Two lines on the page affect the budget. Every plan is shown with 7-day-a-week phone and email support. The page also says there is no additional charge for AI features, but that some of them depend on Follow Up Boss Calling data, and it recommends adding Calling on Grow for better AI results. That means the cheapest-looking plan is the one most likely to need the paid add-on.

Grow lists calling as an add-on at $39 per user per month on monthly billing and $33 on annual billing. Add it and a Grow seat costs $108 per user per month monthly, or $91 annually. Pro includes calling and texting, so the comparison between Grow with calling and Pro turns on head count.

On monthly billing, four agents on Grow with calling cost $432 against Pro at $499, so Grow is cheaper. At five agents Grow with calling is $540, which is more than Pro at $499, so Pro wins from the fifth seat. Without calling, Grow stays under Pro up to seven users ($483) and passes it at eight ($552). The annual figures cross at the same head counts: five Grow seats with calling cost $455 a month against Pro at $416. If your agents call leads from the CRM, assume you will be on Pro from five seats.

The table multiplies the listed prices on monthly billing and adds extra users to Pro where a team exceeds 10. Pro and Platform show the bundle price for smaller teams because the allowance is paid for either way. Figures are as shown on the Follow Up Boss page (currency as shown on the Follow Up Boss page, tax excluded). The last column is HelloGrowthCRM at US$12 per user per month on monthly billing, so the comparison is monthly against monthly.

The Pro and Platform lines cross between 20 and 21 users: 20 agents cost $989 on Pro and $1,000 on Platform, and 21 agents cost $1,038 on Pro, so Platform is the cheaper bundle from 21. On annual billing the crossover is the same, with 20 agents at $826 on Pro and $833 on Platform, and 21 agents at $867 on Pro. The 30-agent Pro figure is $499 plus twenty extra users at $49 each, which is why Platform is the lowest line in that row.

Annual billing lowers every line. These are monthly equivalents of the annual prices, so multiply by twelve for the cash commitment. Ten agents on Pro annually come to $416 a month, or $4,992 for the year. Ten Grow seats annually are $580 a month, or $6,960 for the year, and $910 a month with calling, or $10,920. HelloGrowthCRM at US$12 per user on monthly billing is $1,440 a year for ten users. We do not quote an annual US$ price for HelloGrowthCRM, so the comparison puts Follow Up Boss annual against our monthly figure.

Follow Up Boss prices a team in blocks: you buy ten seats on Pro whether six or ten agents log in, and a growing brokerage steps up to Platform. A per-user price scales one seat at a time. HelloGrowthCRM lists US$12 per user per month on monthly billing, and Rs 899 per user per month plus 18% GST in India, so three Indian users cost Rs 2,697 before GST and Rs 3,182.46 with it, and twenty users cost Rs 17,980 before GST and Rs 21,216.40 with it. A Free plan is available if you want to try a pipeline first.

The price includes the parts Follow Up Boss splits across tiers on its page: a built-in dialer and power dialer, lead routing with round-robin and rule-based assignment, tasks, an SMS inbox and AI lead scoring. WhatsApp messaging runs on Meta's official Cloud API.

A lower seat price is only useful if the leads arrive. Follow Up Boss mentions lead source connections on its plans, and its pricing page does not itemise them. HelloGrowthCRM has no native MLS or portal connection. Leads reach it through email-to-lead, the API and webhooks (listed as available on paid plans) and the Zapier route. If your team lives on forwarded portal emails, that works; if you need a portal feed that tags the lead source automatically, price in the setup work or choose the tool that has the connection.

Cost also includes switching. A broker moving a team mid-season needs contacts imported, pipelines rebuilt and agents retrained, so ask whether the saving justifies a quiet month to do it. Teams that want to see the feature side by side can read the HelloGrowthCRM vs Follow Up Boss comparison, the Follow Up Boss alternative page, and the Follow Up Boss vs kvCore page. For our own real estate pages, start with the CRM for real estate overview, the best CRM for real estate agents in the USA guide, the CRM for realtors page and free CRM for real estate.

Start from your agent count and whether they call from the CRM. If they do, price Grow with calling and Pro side by side, and expect Pro to win from five seats on the figures above. Past 20 agents, price Platform. Then add tax and any onboarding, and compare annual against annual. The page shows a dollar sign with no currency code and tax "where applicable", so ask Follow Up Boss which currency and tax apply in your country. Our own plans are on the pricing page, and CRM with follow-up reminders and sales follow-up software cover the follow-up habits that decide whether any CRM pays back.

• Follow Up Boss plan prices, billing toggle, included users, extra-user prices, calling add-on, trial wording, support line and the AI note: followupboss.com/pricing, read on 22 October 2026. The page uses a dollar sign with no currency code and adds tax where applicable. We did not capture country-specific pricing.
• Team totals and per-user averages are our arithmetic from those prices: no tax, onboarding or negotiated discounts included. Annual rows are the per-month equivalent of annual billing.
• HelloGrowthCRM figures used here: US$12 per user per month on monthly billing, and Rs 899 per user per month plus 18% GST, as listed on our pricing page. Follow Up Boss prices are the ones on its page on the read date above; plan limits may have moved since.