Where education & training businesses lose leads and follow-ups
Education sales are seasonal and parent-driven. Enquiries flood in during admission season — from walk-ins, calls, Instagram and portals — and every counsellor is suddenly juggling dozens of families at different stages. The families that enrol are usually the ones who got a same-day call back and a well-timed nudge before the decision deadline. The ones who slip away rarely complain; they just enrol somewhere that followed up first.
Off-season has its own leaks: demo classes that were attended but never followed up, fee instalments that need chasing, and last year's enquiries who said 'maybe next term' and were never asked again.