The CRM Built for Labs & Testing Organizations

Stop losing B2B test-requisition enquiries between phone calls and WhatsApp

The biggest revenue leak in a diagnostic or testing lab is not pricing — it is the enquiry that never becomes an account. A hospital purchase officer calls about histopathology rates, a pharma QA manager WhatsApps a requisition list for stability testing, a clinic asks for a B2B rate card — and each request lands with whoever picked up the phone. Three days later nobody remembers who promised the quote. HelloGrowthCRM captures every enquiry — calls through the built-in dialer, WhatsApp messages, emails, and IndiaMART or JustDial leads — into one pipeline, assigns an owner, and sets a follow-up task automatically. Your BD team sees exactly which hospitals are waiting on a rate card, which corporate accounts requested NABL scope documents, and which quotes have gone quiet for more than 48 hours.

Because every conversation is logged against the account, a new salesperson can take over a hospital relationship without losing the negotiation history — no more “the old BD guy had it all in his personal phone.”

Turn one-time test orders into repeat B2B revenue

Labs win accounts on turnaround time and lose them on silence. A clinic that sent 60 samples last quarter and zero this month is churning — but most labs only notice at the annual review. HelloGrowthCRM tracks order frequency per account, flags clients whose volume has dropped, and triggers a re-engagement task for the assigned account manager. Recurring reminders cover the predictable revenue moments: water-testing labs can schedule six-monthly retest nudges for industrial clients, food labs can remind FSSAI-licensed manufacturers before their periodic testing windows, and pathology labs can prompt corporate wellness clients ahead of annual health-camp season. TAT commitments are logged on each deal, so when a hospital escalates a delayed report, your team responds with the full SLA history instead of guesswork.