Score any lead across company size, industry, role, and engagement level. Get an instant Hot/Warm/Cool/Cold rating and recommended next action.
What it does
Scores leads 0-100 based on firmographic fit (company size, industry), role seniority, and behavioral engagement signals to help you prioritize which leads to call first.
Why it matters
Companies using lead scoring see a 77% increase in lead generation ROI. Scoring ensures your best reps spend time on the highest-value opportunities.
Definition
Lead scoring assigns numerical values to leads based on demographic attributes and behavioral signals. Higher scores indicate greater likelihood to convert.
Assumptions
How to interpret your results
Leads scoring 75+ should be routed to sales immediately. 50-74 go to nurture. Below 50 need more marketing engagement before sales contact.
How to improve
Use actual conversion data
Calibrate weights based on which attributes predict real deals, not assumptions
Add negative scoring
Deduct points for competitor emails, students, or unqualified industries
Implement score decay
A lead who visited 90 days ago isn't as hot as one who visited today
63
/ 100
Score Breakdown
Recommended Action
Add to active nurture sequence. Follow up within 3 days.