Two-Way Texting · Drip Sequences · Shared Inbox · $12/user/mo · SOC 2 Type II

Business Texting Software Built Into Your CRM

Two-way texting, bulk SMS, and automated drip sequences — triggered by lead activity and logged against every record. No separate texting tool. From $12/user/mo billed monthly. Free plan available.

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Free plan · Paid from $12/user/mo billed monthly · US texts sent through Twilio

Quick answer

What is business texting software?

Business texting software sends and receives text messages from your CRM and triggers them automatically from lead activity — a new inbound enquiry, a stage change, a form submission, or an inactivity timer. HelloGrowthCRM includes two-way texting, bulk sends, drip sequences, templates, and a shared team inbox, with every message logged on the lead and deal timeline.

Key facts

Two-way texting, with replies routed to a shared team inbox and logged on the lead record
Bulk SMS to filtered segments, plus multi-step drip sequences that stop when a lead replies
Triggers fire on new lead, stage change, no-show, or inactivity, personalised with merge fields
Included on paid plans from $12/user/mo billed monthly, with a free plan available. Carrier message fees apply.

Power dialer for US teams WhatsApp CRM for US teams Bulk SMS

Why Texting From a Separate Tool Costs You Deals

SMS gets a 90%+ open rate, but only when it is fast, personal, and tied to the pipeline. Bolt-on texting tools break that link — and the follow-up with it.

Texts the CRM never sees

Reps text from personal phones or a standalone app, so messages never reach the lead record and managers lose all visibility.

Follow-up depends on memory

Without triggered sequences, the second and third touch never happen. Most leads go cold after the first message.

Slow inbound response

Replies land in someone's private inbox. With no shared queue, hot inbound texts sit unanswered for hours.

No view of what works

Separate tools can't tie reply rates to pipeline, so you can't tell which message actually moved a deal forward.

How HelloGrowthCRM Automates Texting Without Losing the Personal Touch

Set the triggers once, personalize with merge fields, and let every reply flow back into the pipeline.

Segment and personalize

Filter leads by score, stage, or source and drop them into a sequence. Merge fields personalize each text so it never reads like a blast.

Trigger on activity

Texts fire on new lead, stage change, no-show, or inactivity timers — so the right message goes out at the right moment, automatically.

Capture every reply

Inbound replies route to a shared team inbox with ownership rules. Sequences auto-pause when a lead responds so a human takes over.

Log and measure

Every message attaches to the lead and deal timeline, and analytics tie reply and opt-out rates back to pipeline movement.

SMS, Calls, Email, and WhatsApp — One Follow-Up Engine

Texting is built in, not bolted on — so every channel shares the same lead record, the same automation, and the same reporting.

Two-Way Texting

Send and receive SMS from the lead record. Replies route to a shared inbox with ownership rules.

Bulk & Broadcast SMS

Text a filtered segment in one send, personalized with merge fields and opt-out handling.

Automated Drip Sequences

Multi-step SMS journeys triggered by stage, timer, or form — auto-stop on reply or conversion.

Templates & Snippets

Reusable, on-brand message templates with variables. Reps stay fast and consistent.

Shared Team Inbox

Every SMS thread visible to the team with assignment, so no inbound text goes unanswered.

Triggered Messaging

Fire texts on new lead, no-show, post-demo, or inactivity — without a rep lifting a finger.

Delivery & Reply Analytics

Track delivery, reply, and opt-out rates per sequence to see what actually moves deals.

Lead-Linked History

Every message attached to the contact timeline next to calls, email, and WhatsApp.

HelloGrowthCRM vs Standalone Texting Tools & CRM Add-Ons

Standalone texting apps don't see your pipeline, and CRM add-ons gate texting behind higher tiers. HelloGrowthCRM bundles two-way SMS, drip sequences, the power dialer, and WhatsApp from $12/user/mo billed monthly, with a free plan to start.

	HelloGrowthCRM	Standalone SMS tool	CRM add-on
Starting price	$12/user/mo (monthly)	Separate subscription + CRM	Per-tier add-on
CRM built in	Yes	No	Yes
Two-way texting	Yes	Yes	Higher tiers
Drip sequences	Yes	Limited	Higher tiers
Built-in power dialer	Yes	No	Add-on
Native WhatsApp	Yes	No	Rare
Free plan	Yes	Rare	No

Where US Teams Put SMS to Work First

The highest-return starting point is usually speed-to-lead: a text acknowledging a new enquiry within minutes, before a competitor calls back. A roofing company texts new web leads to confirm the estimate appointment; a dental or med-spa front desk cuts no-shows with automated day-before reminders; a car dealership follows up test drives with a two-step sequence that stops the moment the buyer replies. Each of these runs on triggers you configure once — setup for a first sequence typically takes under half an hour, on top of 10DLC registration, whose steps we document.

Because SMS shares the lead record with the dialer, email, and WhatsApp, the second step most teams take is mixing channels: text first, call the repliers, email the rest. The sequence reporting then shows which combination actually books meetings, so you scale what works instead of guessing.

Business Text Message Examples You Can Copy

Short, specific texts get replies. Each example below is a template step with merge fields in brackets; the businesses are fictional.

New web lead (speed-to-lead)

Hi [first name], this is Dana at Harbor Roofing. Thanks for the estimate request. Does Thursday at 10am or 2pm work for a quick look at the roof? Reply STOP to opt out.

Harbor Roofing, a roofing contractor

Day-before appointment reminder

Hi [first name], a reminder that your cleaning at Brightside Dental is tomorrow at [time]. Reply C to confirm or R to reschedule.

Brightside Dental, a family practice

No reply after a quote

Hi [first name], it's Luis from Summit HVAC. Any questions on the [quote amount] quote I sent Monday? Happy to walk through it on a 5-minute call.

Summit HVAC, a heating and cooling company

Missed call follow-up

Hi [first name], sorry we missed you. This is Priya at Oakline Insurance about your renewal. Is a call later today OK, or is texting easier?

Oakline Insurance, an independent agency

When a contact replies, the sequence pauses and the thread lands in the shared inbox, so a person answers the reply rather than the next automated step. Pair texting with the built-in dialer to call the people who reply, and see speed to lead for why the first text matters most.

Standalone Texting App or Texting Inside Your CRM?

A standalone business texting app is a good fit when texting is the whole job: a front desk sending reminders, or a team that has no pipeline to manage. It gives you a business number, a shared inbox and templates, and it stops there. The trouble starts when the text is part of a sale. The rep who texts a lead in one app still has to log it in the CRM, the manager cannot see which texts moved a deal, and the follow-up sequence in the CRM does not know the lead already replied by text.

Texting inside the CRM removes that gap. The message, the reply, the call that followed and the deal stage all sit on one record, so a sequence stops when the lead replies on any channel, and reporting can tie reply rates to booked meetings. The trade-off is that you are choosing a CRM, not just a texting tool, so it is the right choice when you also want pipeline, calling and email in one place. If you are comparing CRMs on price, the USA pricing page lists what each plan includes, and lead management software explains how texting fits the capture, score and follow-up loop.

What Business Texting Costs

Texting is part of the Growth plan at $12/user/mo billed monthly, alongside the dialer, email sequences and AI lead scoring; there is no separate texting seat. Carrier fees for each message apply, as they do with any texting provider, and 10DLC brand and campaign registration carries the carriers' own fees. You can start on the Free Forever plan with no credit card and upgrade when you are ready to text.

Texting Compliantly: The Basics US Teams Should Get Right First

US business texting has real rules, and getting them right up front is cheaper than fixing deliverability later. Register your number for 10DLC before sending campaign volume — unregistered traffic gets filtered by carriers regardless of which software sends it. Collect consent at the point of capture: a checkbox or disclosure on the web form that generated the lead is the clean pattern, and the form submission sits on the lead record with its source and date. Honor opt-outs: a STOP reply should end texting to that contact, including sequences already in flight. Ask during onboarding how opt-out keywords are handled for your sending number, and test it with your own phone before you launch a campaign.

Beyond the legal floor, the habits that keep reply rates healthy are simple: send during the recipient's business hours, lead with who you are and why you are texting, and keep automated sequences short — two or three steps that stop the moment someone replies, at which point a person takes over the thread. Because every message is logged on the lead record alongside calls and email, an auditor, a carrier review, or simply a new rep picking up the account can see the full history in one place. None of this makes a texting program compliant automatically: TCPA and carrier rules depend on how you collect consent and what you send. Teams with specific regulatory exposure (lending, insurance, collections) should confirm requirements with their own counsel.

Frequently Asked Questions

What is business texting software?

Business texting software lets a company send and receive text messages from a business number instead of personal phones. Built into a CRM, it also triggers texts automatically from lead activity — a new inbound lead, a stage change, an inactivity timer, or a form submission. Every message stays attached to the lead record alongside calls and email, so the full conversation is in one place.

Can I send bulk SMS and drip sequences?

Yes. You can send one-to-many broadcast SMS to a filtered segment, or build multi-step drip sequences that fire on schedule or on triggers. Messages personalize with merge fields and stop automatically when a lead replies or converts.

Is two-way texting supported?

Yes. Replies land in a shared team inbox so any rep can pick up the conversation, with ownership and assignment rules. The full thread — inbound and outbound — is logged on the lead and deal timeline.

Does HelloGrowthCRM support US 10DLC texting?

US business texting runs over 10DLC (10-digit long codes), which require brand and campaign registration with the carriers. Texts sent from HelloGrowthCRM in the US go out through Twilio, and we document the 10DLC registration steps. Registration, consent and message content stay your responsibility: no software makes a texting program compliant on its own.

Is SMS included or a paid add-on?

SMS is built into the platform on paid plans from $12/user/mo billed monthly, so you do not need a separate texting tool bolted onto your CRM. Carrier message fees apply as usual for any SMS provider. The Free Forever plan covers core CRM features with no credit card.

Can SMS work alongside calls, email, and WhatsApp?

Yes. HelloGrowthCRM coordinates SMS with the built-in power dialer, email automation, and native WhatsApp so a single follow-up sequence can move across channels — all logged against the same lead record.