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HelloGrowthCRM vs Tradify: the follow-up layer your job management tool does not have
See how HelloGrowthCRM bundles dialer, AI scoring, WhatsApp & sequences at one price — compare features, pricing, and fit for your team.
Quick answer
Is HelloGrowthCRM a good Tradify alternative?
- Built-in dialer, call recording, AI call summaries — included with HelloGrowthCRM, an add-on or unavailable on Tradify
- AI lead scoring — included with HelloGrowthCRM, an add-on or unavailable on Tradify
Which is more affordable?
Tradify charges per user, per month, and publishes its prices. Lite is $48, Pro is $52 and Plus is $62 per user per month, quoted excluding GST, with the same figures shown on the New Zealand site in NZD and the Australian site in AUD. There is a Custom plan you have to ring about. The trial is 14 days with no credit card, and there is no free tier afterwards. Lite covers jobs, scheduling, quoting, invoicing and accounting sync. Pro adds timesheets, recurring jobs, job photos, subcontractor scheduling and health and safety forms. Plus adds purchase orders, bill capture, kit bundles and reporting.
HelloGrowthCRM is $12 per user per month billed monthly, or $10 per user per month billed annually, with a free forever plan.
Run the numbers on a five-person team. Tradify Pro is roughly $260 a month before GST. HelloGrowthCRM on annual billing is $50 a month. Ten users: about $520 versus $100.
That gap looks dramatic until you remember what each tool does. Tradify's price buys scheduling, timesheets, purchase orders, supplier bills and compliance paperwork. HelloGrowthCRM's price buys pipeline, a dialer with call recording and AI call summaries, lead scoring, email sequences, SMS and WhatsApp, quotes, invoicing, web forms and reporting. They overlap on quoting and invoicing and almost nowhere else. Comparing them line for line on price alone will lead you to the wrong decision. Compare them on the problem you are actually trying to fix this quarter.
Switch from Tradify
HelloGrowthCRM bundles AI lead scoring, a built-in dialer, WhatsApp, and email sequences in one plan—no separate add-ons for core sales workflows. Use the pricing snapshot and feature table above to compare total cost, then start a free account to move your pipeline without losing momentum.
Teams that switch usually want fewer tools to bill, faster follow-up from one inbox, and clearer forecasting. If that matches your goals, book a demo or migrate on your timeline—we help teams consolidate from Tradify every week.
Why teams switch to HelloGrowthCRM
Most Tradify customers should not leave Tradify. What they should stop doing is paying $52 a user for people who never open a job card. If your quoting admin, your estimator or your sales rep mainly ring leads, send quotes and chase them, they do not need scheduling or timesheets. They need a pipeline and a dialer. Put those people on HelloGrowthCRM at $10 to $12 a seat, keep the field crew and the office on Tradify, and connect the two through Zapier or the API. You cut per-seat spend and get follow-up that actually happens.
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Tradify's place in the ANZ trade software market
Tradify was built in New Zealand and has grown into one of the best-known job management brands across Australia and New Zealand. It is aimed squarely at small to mid-sized trade businesses: electricians, plumbers, HVAC, building services. The pitch is straightforward. Get quotes out faster, schedule the team properly, track the hours, invoice on time and stop doing paperwork at ten at night. Unlike some competitors, Tradify publishes its pricing openly, which makes it easy to work out what you will pay before you talk to anyone. The trial is 14 days with no credit card, so you can load real jobs in and see whether the workflow suits how your business actually runs.
The plan structure matters more than the headline price. Lite covers the fundamentals: jobs, scheduling with calendar sync, quoting, invoicing, online payments and accounting sync to Xero, MYOB or QuickBooks Online. Pro is where most trade businesses land, because it adds timesheets, recurring jobs, job templates, job photos, subcontractor scheduling, appointment reminders, progress invoicing and health and safety forms with compliance certificates. Plus adds the purchasing side: purchase orders, supplier bill capture, kit bundles, bulk invoicing, service reminders and reporting. Prices are quoted excluding GST at $48, $52 and $62 per user per month, with a Custom tier for larger operations. Each step up is small in dollars but meaningful in what it unlocks.
What Tradify does not do, and does not claim to do, is sales. There are enquiry forms and quote tracking, but there is no pipeline with stages, no lead scoring, no dialer with call recording, no AI call summaries and no multi-step email sequences that keep working on a quote for six weeks. That is a design choice, not an oversight. Tradify is organised around the job, and a job only exists once someone has already said yes. The consequence is that the most expensive failure in a trade business, the quote that goes out and never gets a decision, sits in a blind spot. Most owners feel this as a vague sense that too many quotes go quiet.
That is the gap HelloGrowthCRM is built for. It holds the enquiry before it becomes a job: pipeline stages, AI lead scoring, a built-in dialer with call recording and AI call summaries, email sequences, SMS and WhatsApp, a quote builder, web forms and reporting dashboards, on iOS and Android, for $10 to $12 per user per month with a free forever plan. It will not schedule your sparkies or run your timesheets, and we are not going to pretend otherwise. The pairing that works is Tradify for the work and HelloGrowthCRM for the winning of it, connected through Zapier or the API so the customer details only get typed once.
Side-by-side breakdown
Price transparency
Clear pricing on plans and limits
Support quality
Response workflow and onboarding help
Automation depth
Native workflow + channel orchestration
Feature comparison
| Feature | ✦ HelloGrowthCRM | Tradify |
|---|---|---|
| Pricing model | Per user: $12/user/month monthly, $10/user/month annual | Per user: Lite $48, Pro $52, Plus $62 per user/month ex GST, plus a quoted Custom plan |
| Free plan | Free forever plan | No free plan. 14-day free trial, no credit card required |
| Cost for a five-person team | $50 a month on annual billing | About $260 a month on Pro, ex GST |
| Setup time | About 15 minutes for the basics | Longer. Job templates, price lists, staff and accounting sync all need configuring |
| Lead and pipeline management | Yes, stages, owners and next actions | Enquiry forms and quote tracking, but no sales pipeline with stages |
| Built-in dialer, call recording, AI call summaries | Yes, included | No |
| AI lead scoring | Yes | No |
| Email sequences and automated follow-up | Yes, multi-step sequences | Appointment reminders and service reminders, not multi-step sales sequences |
| SMS and WhatsApp messaging | Yes, both | Customer notifications and reminders. No WhatsApp channel |
| Quote builder | Yes, with automatic follow-up reminders | Yes, with quote options and progress invoicing on higher plans |
| Invoicing | Yes | Yes, including bulk invoicing on Plus |
| Accounting sync for Xero and MYOB | Via native connectors, Zapier or API. No purpose-built Xero or MYOB module | Yes, direct Xero, MYOB and QuickBooks Online sync on every plan |
| Job scheduling and staff dispatch | No | Yes, including subcontractor scheduling on Pro and above |
| Timesheets and staff time tracking | No | Yes, from the Pro plan |
| Purchase orders, supplier bills and materials | No | Yes. Plus adds purchase orders, bill capture and kit bundles |
| Health and safety forms and compliance certificates | No | Yes, from the Pro plan |
Who should choose what?
Tradies who win plenty of enquiries but lose them in the follow-up. Sales and office staff who need pipeline visibility, call recording and automatic chasing, without paying a job management seat price for people who never touch a job.
Start freeTrade businesses that need the work organised: scheduling staff and subbies, running timesheets, raising purchase orders, capturing supplier bills, and keeping health and safety records straight, all synced to Xero or MYOB for GST and BAS.
Switching guide + migration checklist
Get a practical checklist for moving from Tradify without losing data quality or team momentum.
Verdict
Tradify is the stronger job management tool and it is not close. Scheduling, timesheets, purchase orders and compliance forms all live there, and HelloGrowthCRM has none of them. HelloGrowthCRM is the stronger sales tool: pipeline, dialer, call recording, AI call summaries, lead scoring, sequences and WhatsApp for a fraction of the per-seat cost. If quotes are going quiet and nobody is ringing them back, add HelloGrowthCRM rather than replacing Tradify.
How to evaluate the trade-offs
A useful CRM comparison should go beyond feature checklists. Teams should evaluate total cost of ownership, day-to-day adoption, how quickly data becomes trustworthy, and whether the platform fits the motion they actually run. Some products win on ecosystem breadth or calling depth, while others win on simplicity, bundled capability, and faster operational rollout.
In this comparison, the main trade-off is straightforward: Tradies who win plenty of enquiries but lose them in the follow-up. Sales and office staff who need pipeline visibility, call recording and automatic chasing, without paying a job management seat price for people who never touch a job. On the other side, Trade businesses that need the work organised: scheduling staff and subbies, running timesheets, raising purchase orders, capturing supplier bills, and keeping health and safety records straight, all synced to Xero or MYOB for GST and BAS. Those differences often matter more than a single feature row because they affect implementation effort, reporting quality, and the amount of operational support your team needs after the software is purchased.
The best way to decide is to test both systems against your real workflow: import sample accounts, run a few stages of your pipeline, inspect reporting, and confirm how easy it is for reps and managers to stay aligned. A CRM should not only look good in a demo. It should make your process cleaner every week after adoption.
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